Tourism data shows central and southern Taiwan topping holiday hotel demand

New branding strategy spotlights Taiwan's diverse landscapes

Book provides Indigenous attractions with cultural context

Service will be gradually rolled out from February to July

Tourism Research and Training Institute tasked with strategic planning

Ideal figure between 8-9 million due to hotel staff shortage

Travelers can participate in draws to earn money for hotel stays

Domestic fans worry about impact on ticket availability

Celebrity-led campaign helps drive 19% rise in visitors

Tourism Administration honors Beitou for natural beauty and cultural heritage