TAIPEI (Taiwan News) — Taiwan’s new car registrations reached 31,400 units in April, slightly below expectations, CNA reported Monday.
Total registrations for the first four months reached 127,800 units, down 3.7% year-on-year. New car registrations are projected to reach 33,000 units in May, up 3.4% from a year earlier, signaling stable momentum despite macroeconomic uncertainty.
Automakers said demand was supported by government commodity tax incentives and aggressive promotional campaigns, CNA reported. Concerns over potential US import tariff policies and geopolitical tensions weighed on sentiment but did not derail sales momentum.
Industry analysts said Taiwan’s broader economic resilience, supported by AI-related supply chain growth, continues to underpin domestic consumption, CNA reported. With the market entering its traditional peak season, carmakers are expected to roll out further incentives to stimulate demand.
Hotai Motor’s Toyota and Lexus brands led the market in April with 12,449 units, capturing a record 39.6% share, per UDN. Toyota alone accounted for 10,305 units, maintaining its dominant position in Taiwan’s auto market.
The luxury segment, however, weakened sharply, with April registrations falling 43.2% from March to 6,396 units. Imported car sales also declined to 14,768 units, with market share slipping to 47% amid cautious consumer sentiment and tariff-related concerns.
