TAIPEI (Taiwan News) — The Taiwanese film “Sunshine Women’s Choir” has stirred controversy after promotional materials in China labeled it the “Chinese Taiwan region” box office champion ahead of its April 4 release.
The film, which debuted in Taiwan on Dec. 31, has grossed more than NT$750 million (US$23.4 million), surpassing blockbusters such as “Avatar: Fire and Ash.” It has also performed well in the US, Canada, Hong Kong, Australia, New Zealand, and Malaysia, per CNA.
However, Taiwanese netizens criticized the use of “Chinese Taiwan region” on Chinese social media, including the film’s official Weibo account, arguing that the film, made with government subsidies, is actively seeking favor with Chinese audiences.
Both Premier Cho Jung-tai (卓榮泰) and Minister of Culture Lee Yuan (李遠) addressed the matter on Tuesday. Lee explained that Taiwanese films distributed in China must pass through two government-run Chinese companies, China Film Group Corporation and Huaxia Film Distribution Co., which control all publicity once rights are sold.
Lee warned that China’s market size can be used to manipulate Taiwanese films and called on the public to be wary of United Front tactics, which he said could incite division and resentment in Taiwan. He urged the film industry to develop countermeasures, such as pursuing international cooperation and funding to reduce reliance on the Chinese market.
He said the government will continue to support domestic films with policies to ensure profitability in Taiwan and access to other markets, helping them avoid manipulation by the Chinese market.
Lee also highlighted the strength of Taiwanese films at the domestic box office from January to March, which surpassed the total for the full year in 2025. Current hits include “A Foggy Tale” (NT$110 million), “Hero! Hito!” (NT$95 million), and “Double Happiness” (NT$80 million).
Lee added that Taiwan’s cultural industries must strengthen themselves and thrive in a free environment to avoid external control and achieve greater creative freedom.
