TAIPEI (Taiwan News) — Taiwan startup Turing Drive is targeting Japan as its main launchpad to scale its niche self-driving technology globally, Nikkei Asia reported Wednesday.
The company, founded in 2018, has already run pilot projects across Japan at tourist sites and factories. Turing Drive Co-founder Hubert Chen (陳維隆) said Japan has become its most important market and a base for full-scale deployment.
Turing Drive focuses on specialized autonomous systems for sectors such as manufacturing, construction, and agriculture. The approach avoids direct competition in public-road self-driving, where global rivals are more entrenched.
Instead of building vehicles, the company develops customized software for fleet operators and manufacturers. Each system is tailored to local conditions, as standards differ widely across regions and industries.
The startup has conducted trials in six markets, including Taiwan, Japan, and the US. Its systems have been tested on more than 30 vehicle models, covering over 33,500 kilometers.
Japan is expected to anchor the next phase of growth, with the company planning to demonstrate its technology in the country’s highly regulated environment. Success there could support expansion into other global markets.
Turing Drive raised NT$150 million (US$4.6 million) in a pre-Series A round completed in December. Investors included Japan-based autonomous driving firm Tier IV, along with support from a Taiwanese government AI investment program.
The company said Japan accounted for about half of its revenue in 2024 and roughly 70% in 2025. It plans to open a Tokyo office as early as 2026 and aims to turn profitable by 2027.
One trial took place on Miyako Island in Okinawa, where autonomous vehicles were tested for transporting tourists. The company is also seeking partnerships with Japanese makers of construction and agricultural equipment.
Chen said competition from Chinese firms is intensifying as they expand into niche markets. He emphasized that reliability and security will be key differentiators as the company builds partnerships.
