TAIPEI (Taiwan News) — Taiwan’s convenience store chains are ramping up competition in the baked goods market, with FamilyMart and 7-Eleven expanding product lines to capture growing all-day demand, per CNA.

The broader bakery market in Taiwan is projected to exceed NT$80 billion (US$2.5 billion), drawing increased investment from convenience stores and supermarkets seeking to diversify offerings and boost in-store traffic.

FamilyMart said it is upgrading its artisan toast series, which includes family-sized products, individual loaves, and sandwiches. Huang Cheng-tien (黃正田), fresh foods operations manager at FamilyMart, said the expanded lineup will feature items such as thick-sliced toast, raw toast, and whole-grain, high-fiber options, aimed at supporting steady annual sales growth.

The company said cumulative sales of its artisan toast products surpassed 60 million slices in 2025, equivalent in height to about 2,300 Taipei 101 buildings. With the latest upgrades targeting breakfast and daily meal consumption, FamilyMart aims to increase toast sales by 30% in the first quarter.

FamilyMart is also expanding production capacity through Fubi Bakery, its 93.5%-owned baking subsidiary, which launched a second factory in December. The new facility includes a room-temperature cake production line making items such as cupcakes, snowflake cakes, and chocolate cakes. The company said its cream-filled cupcakes, sold in five-piece packs, have recorded a 20% sales increase since the line began operations.

Meanwhile, Uni-President, which operates 7-Eleven in Taiwan, said it is strengthening its bakery supply chain to meet rising demand. The company has introduced its Semeur brand at around 400 store counters nationwide, offering a wide range of products, including packaged bread, refrigerated sandwiches, hot-pressed toast, desserts, and Mister Donut items.

7-Eleven said it is tailoring product mixes based on location and consumer demand in different business districts as part of its all-day consumption strategy.

Supermarkets are also targeting the growing bakery segment. PX Mart has expanded its in-store bakery offerings through its Hankyu Bakery brand, which it initially introduced in partnership with Japan’s H2O Retailing in 2016.

The partnership evolved into a joint venture in 2019, enabling the development of dedicated bakery plants and expansion into freshly baked bread production. PX Mart has positioned Hankyu Bakery as a key traffic driver, helping attract customers into stores while supporting continued growth in the fresh bakery segment.