HONG KONG (Taiwan News) — Art Basel will officially launch "Zero 10," a new curated initiative for digital-era art, at its Hong Kong show beginning with a VIP preview on Wednesday.
Following its global debut at Art Basel Miami Beach, the program expands to Asia to bridge the digital art community with the established structures of the international art market, according to the press release.
The 2025 Art Basel and UBS Survey of Global Collecting reveals that digital art is now a core category among high-net-worth collectors, with 51% of respondents purchasing digital works over the past two years.
The initiative’s title pays homage to 0,10, Kazimir Malevich’s seminal 1915 exhibition in Petrograd that redefined the avant-garde for the 20th century. A century later, Zero 10 seeks to set a new benchmark for how digital practices are exhibited, contextualized, and collected.
"Digital art is no longer at the margins — it is integral to how art and the market are evolving in real time," said Noah Horowitz, CEO of Art Basel. Supported by OpenSea and UBS, the project establishes a global ecosystem connecting creative experimentation with sustained market development.
Curated by digital strategist Eli Scheinman, the Hong Kong presentation features a lineup of 12 international exhibitors, including Beeple Studios, Pace Gallery, bitforms gallery, and Art Blocks.
The showcase spans a range of conceptual sophistication, from generative algorithms and robotics to digital sculpture and immersive soundscapes. Scheinman noted that the initiative highlights the field’s maturity and its successful claim to a prominent place within the contemporary market.
At the center of the presentation is Lu Yang’s "DOKU – Heaven," on loan from the UBS Art Collection. Rendered through motion-capture choreography and 3D animation, the work creates a hallucinatory digital realm where the artist’s avatar explores consciousness in the virtual age.
Beeple Studios interrogates the boundary between human and machine agency through robotics and blockchain, while bitforms gallery traces the evolution of code as a cultural language, from Manfred Mohr’s early computer drawings to modern neural networks.
Beyond technical innovation, Zero 10 emphasizes cultural dialogue. Fellowship will exhibit Itzel Yard’s algorithmic compositions exploring cultural inheritance, while Asprey Studio collaborates with the Ethiopian collective Yatreda to digitally reimagine traditional Amhara crowns.
These practices demonstrate that digital media can serve as a vehicle for revitalizing heritage and connecting history with the present.
