TAIPEI (Taiwan News) — TSMC joined the global top 50 brands on Brand Finance’s 2026 Global 500 list as digital transformation reshapes the rankings, UDN reported Wednesday.

According to the brand valuation consultancy report, four Taiwanese companies made the list. TSMC rose to 47th with a brand value of NT$1.23 trillion (US$39.4 billion).

Cathay Life rose to 407th, MediaTek to 451st, and CTBC Financial Holding entered the top 500 for the first time at 418th.

Apple retained the top spot at NT$19.03 trillion, supported by services including advertising, cloud computing, and the App Store. Microsoft grew 22.6% to $565.3 billion, narrowing the gap, while Google rose 4.9% to NT$13.56 trillion.

Amazon remained fourth at NT$11.58 trillion, driven by e-commerce and Amazon Web Services. Nvidia’s brand value more than doubled to NT$5.78 trillion, climbing to fifth and surpassing Walmart, Tiktok, Facebook, and Samsung, per Liberty Times.

AI-native brands made notable entries. OpenAI ranked 178th, Anthropic 491st, Starlink 46th, and Revolut more than doubled its brand value, joining the top 500.

The combined value of the top 500 brands rose 11% to $10.4 trillion, outpacing global real economic growth. Brand Finance said leading brands grow through innovation, strong consumer demand, and expansion into high-growth markets rather than overall economic growth.

Tech and semiconductor brands grew strongly, while major automotive brands declined. Tesla fell 36% to NT$865.25 billion, dropping from 36th to 75th, and Toyota slipped 10.6% to $62.7 billion.

Chinese EV maker BYD climbed 25 places to 142nd with a 23% gain to NT$542.43 billion.