TAIPEI (Taiwan News) — TRplus has partnered with FamilyMart Taiwan to sell its home goods on the convenience store’s e-commerce platform, marking the company’s first collaboration with another firm and aiming to attract more young consumers.
At a press conference on Monday, Test Rite International Co. Chair Tony Ho (何湯雄) said that its subsidiary, TRplus, operates 65 stores nationwide and plans to use FamilyMart's over 4,400 FamiPort self-service machines to facilitate product purchases. He noted that Taiwan’s dense convenience store network, combined with the advantages of e-commerce and logistics, will help boost the company’s revenue, CNA.
TRplus's main customer base is over 45 years old, with a declining trend among those under 30. In contrast, convenience stores primarily attract younger consumers, which could help reverse this condition. Ho emphasized that the collaboration will help expand its home goods and repair products to small households and renters.
Lee Ching-hsien (李慶賢), FamilyMart Taiwan's Store Department Manager, said the partnership also fills the gap in home products typically offered at convenience stores. He added that the two companies have launched nearly 20 items to meet demand for upgrades ahead of the Lunar New Year, with installation and after-sales support included.
TRplus is shifting its retail strategy toward community-based stores as foot traffic at larger locations declines, Ho said. The company will transform its large stores into product display centers and expand its community network from 37 to 62 locations this year.
TRplus said that while large stores account for around 80% of its revenue, their minimum size of 100 ping (about 330 square meters) with parking requirements makes new openings challenging. With strong competition in the large retail sector, the company will focus on expanding community-style stores.
TRplus reported NT$4.6 billion (US$146 million) in revenue and NT$177 million in net profit in the first half of last year, marking a 38.7% increase in revenue and a 35.6% rise in profit compared with the same period in 2024. With over 10 million members, the company plans to expand its one-stop home services — including sales, installation, and repairs — to cater to an aging population and rising needs for second-hand home renovations.
