TAIPEI (Taiwan News) — Taiwan’s four major convenience store chains are ready to serve an estimated 2 million shoppers for New Year’s celebrations, with potential business reaching NT$1 billion (US$32 million).

To boost fourth-quarter revenue, the companies have implemented measures at locations near New Year’s Eve event sites, including adjusting stock levels and deploying additional staff, per CNA.

President Chain Store Corp. said it has increased staff, equipment, and merchandise by up to five times at nearly 1,000 7-Eleven stores nationwide to handle crowds at more than 20 celebration sites. The company has also increased stocks of hot food, rain gear, and hand warmers ahead of expected cooler temperatures and possible rain.

The company added that New Year’s events in Greater Taipei typically attract the largest crowds. It will deploy mobile sales trucks near key celebration spots, including Taipei 101 and Tamsui Fisherman’s Wharf in New Taipei.

FamilyMart Taiwan Corp. is also gearing up for year-end crowds near Taipei 101 by setting up temporary sales stalls and boosting food stock and staff levels by about five times. The company said that with Jolin Tsai’s (蔡依林) concert at the Taipei Dome coinciding with New Year’s Eve celebrations, it expects nearby stores to see significant revenue growth.

Hi-Life International Co. said it has temporarily removed automatic doors, display windows, and refrigerator doors at some stores near Taipei 101 to ease crowd flow, and will increase staff tenfold. With around 20 stores near the celebration site, the company expects revenue to rise by about 50%.

OK-Mart said more than 100,000 people are expected near Taipei 101 for New Year’s celebrations. It has prepared five times the usual amount of hot food to meet demand and will deploy small trucks selling food and warm items near the celebration sites.