TAIPEI (Taiwan News) — Asus said Friday it has no plans to invest in DRAM manufacturing, dismissing speculation triggered by persistent memory shortages.

The statement followed a report by tech platform Wccftech on Thursday, which said Asus could enter the memory market if supply tightness and high prices persist, per CNA. The report suggested the company might set up DRAM production lines by Q2 2026 to meet internal demand.

Instead, Asus said it plans to respond to shifting supply and demand by adjusting product specifications and improving life-cycle management. That approach, it said, allows greater flexibility without taking large capital investments.

Asus Co-CEO Hu Shu-bin (胡書賓) recently said that every company operates on a different schedule and procurement costs vary among manufacturers, per UDN. “However, brands still need to appropriately reflect costs in pricing. That is unavoidable,” he said.

Analysts said building a memory fab would take at least two years. They added that uncertainty over economic conditions and memory prices would make such an investment highly risky.

DRAM, or dynamic random-access memory, is a form of volatile memory used widely in personal computers and smartphones. It provides high-speed, temporary data storage for central processing units.