TAIPEI (Taiwan News) — FamilyMart posted on Tuesday NT$9.44 billion (US$302.7 million) in November revenue, up 7.61% from a year earlier and the highest for the month on record.

Revenue for the first 11 months rose 4.22% to NT$100.37 billion, also a new high for the period, per CNA. The company said growth came from store expansion, Single’s Day campaigns, and upgrades to its tea lineup, UDN.

During the Single’s Day holiday period, FamilyMart integrated online and offline promotions to capture winter hotpot and home-cooking demand. This pushed frozen fresh-food sales up more than 50% and boosted vegetables, instant noodles, and seasonings.

FamilyMart also expanded its in-house tea brand and partnered with a major tea maker to launch a smart capsule tea machine offering four freshly brewed premium teas. The company said cup-based tea drinks climbed more than 10% as a result.

The chain operates 4,439 stores as of November, an increase of 142 from a year earlier. It said expansion remains a core driver for customer reach.

Looking to December, FamilyMart plans to target demand during the Winter Solstice, Christmas, and New Year holidays. It will roll out lucky bags, gift sets, and Lunar New Year meals to support further revenue momentum.