TAIPEI (Taiwan News) — Taiwan's new car registrations in June reached 34,320 vehicles, marking a 7.6% increase from May, but a 17.5% decrease compared to the same month last year.
From January to June, new car registrations in Taiwan totaled 189,900 units, a 14.4% decrease compared to the same period last year. The decline was primarily attributed to the impact of the Trump administration’s tariff policies, per CNA.
Hotai Motor, the distributor of Toyota and Lexus, reported the two brands sold 11,400 vehicles in June, securing a 33.4% market share. Of that total, Toyota sold 9,728 vehicles, a 0.4% increase from the same month last year, giving it the highest individual brand share at 28.3%.
Lexus registered 1,730 vehicles in June, claiming a 20.6% share of the luxury car segment and ranking second, just behind Mercedes-Benz with 1,840 vehicles.
Toyota's total registrations in the first half of this year reached 61,145 units, marking a 2.8% year-on-year increase. The company estimates that Toyota and Lexus will register 16,300 new cars in July, with an expected market share of around 36%.
In the model rankings, the Toyota Corolla Cross SUV took the top spot with 3,794 vehicles sold. Tesla's Model Y secured second place with 1,357 units sold, while Toyota's mid-size SUV RAV4 ranked third with 1,336 units.
Taiwan’s EV market continued to grow, with June sales reaching 2,840 units, nearly double the figure in May. Tesla was a key driver of this growth, selling 1,693 units. Its Model Y and Model 3 took the top two spots in EV sales for the month, followed by the Luxgen n7 in third place.
Foxtron Vehicle Technologies Co., in collaboration with Yulon Motor, delivered 302 Luxgen n7 electric SUVs in June. Total deliveries for the model reached 1,930 units in the first half of this year, marking a steady rise in domestic EV sales.
Luxury car registrations in Taiwan totaled 8,413 units in June, a 6% increase from May. However, the segment saw a sharp decline of nearly 39% year-on-year, mainly due to uncertainty around US tariff policies.
