TAIPEI (Taiwan News) — The National Treasury Administration issued a reminder on Thursday for bar and restaurant owners to avoid hosting events that encourage binge drinking.

The warning is part of efforts to ensure public safety, with potential fines reaching NT$500,000 (US$15,167). The NTA stressed the importance of responsible drinking and sticking to regulations designed to protect both the public and businesses, per CNA.

According to Taiwan’s Tobacco and Alcohol Administration Act and the Regulations Governing Alcohol Product Labeling, all alcoholic beverage promotions must prominently feature health warnings. The regulations also prohibit any content that encourages or promotes drinking.

Excessive drinking within a short timeframe, or binge drinking, can lead to dangerously high blood alcohol levels. This poses significant health risks and may cause death.

Last year, an outdoor bar in Taipei hosted a promotional event where participants could earn a free drink by consuming a one-liter cocktail in eight minutes. After participating, a man began feeling unwell, made two trips to the restroom, and later collapsed and passed away.

Taipei City Government fined the bar NT$30,000 for the incident. Under Article 37 of the Alcohol Act, promotions that violate public order, encourage binge drinking, target minors, or pregnant women, can incur fines ranging from NT$30,000 to NT$500,000.