The North America mobile advertising market is experiencing rapid growth, driven by the widespread adoption of smartphones and mobile devices, the increasing popularity of mobile apps, and the shift in consumer behavior towards mobile-first interactions. This report provides insights into the current state of the market, key trends shaping its growth trajectory, and the opportunities it presents for businesses and advertisers.
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Market Size and Growth:
Report Ocean predicts North America mobile advertising market to reach $103.02 billion in 2025, representing a 2019-2025 CAGR of 17.22% owing to a rapid growth of mobile advertising across the region. The market is expected to witness continued expansion driven by factors such as the proliferation of mobile internet usage, advancements in targeting and personalization technologies, and the growing demand for measurable and performance-driven advertising solutions.
Highlighted with 17 tables and 48 figures, this 121-page report “North America Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy” is based on a comprehensive research of North America mobile advertising market by analyzing the entire regional market and all its sub-segments through extensively detailed classifications.
Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
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In-depth qualitative analyses include identification and investigation of the following aspects:
- Market Structure
- Growth Drivers
- Restraints and Challenges
- Emerging Product Trends & Market Opportunities
- Porter’s Fiver Forces
Key Trends and Drivers:
Mobile Video Advertising: The popularity of video content consumption on mobile devices has surged in recent years, driving the growth of mobile video advertising. Advertisers are increasingly leveraging video ads to engage users and deliver impactful brand messages, tapping into the immersive and interactive nature of video content on mobile platforms.
Programmatic Advertising: Programmatic advertising technology has transformed the way advertisers buy and sell mobile ad inventory, enabling real-time bidding, precise audience targeting, and optimization at scale. The adoption of programmatic advertising platforms continues to rise, offering advertisers greater efficiency, transparency, and ROI.
In-App Advertising: With the proliferation of mobile apps across various categories such as gaming, social media, and e-commerce, in-app advertising has emerged as a lucrative avenue for reaching highly engaged audiences. Advertisers are investing in innovative ad formats and placements within mobile apps to deliver personalized and contextually relevant experiences to users.
Location-Based Advertising: Location-based advertising leverages the GPS capabilities of mobile devices to target users based on their real-time location and proximity to physical points of interest. This enables advertisers to deliver hyper-localized and contextually relevant ads, driving foot traffic to brick-and-mortar stores and enhancing the effectiveness of their campaigns.
Native Advertising: Native ads seamlessly blend into the user experience of mobile apps and websites, offering a non-disruptive and engaging advertising format. Advertisers are increasingly adopting native advertising strategies to deliver relevant and valuable content to users, driving higher engagement and conversion rates compared to traditional display ads.
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Key Players:
AdColony, Inc.
AOL
Apple Inc.
Applovin Corporation
Avazu Inc.
Chartboost Inc.
Digital Turbine, Inc.
Facebook Inc.
Flurry Inc.
Flytxt
Google, Inc.
GoWide
GumGum Inc
Inmobi
Matomy Media Group Ltd.
Microsoft Corporation
Millenial Media
MoPub Inc.
Nokia
PassionTeck
SAP SE
Smaato Inc.
Tune, Inc.
Yahoo! Inc.
Yeahmobi
Opportunities for Businesses:
The North America mobile advertising market presents significant opportunities for businesses to reach and engage their target audiences in a highly personalized and effective manner. By embracing mobile-first advertising strategies, leveraging advanced targeting and optimization technologies, and partnering with innovative ad tech providers, businesses can capitalize on the growing mobile advertising ecosystem to drive brand awareness, customer acquisition, and revenue growth.
Market Segment’s:
Based on solution format
Advertisement Campaign Solutions
Reporting & Analytics Solutions
Content Delivery Solutions
Integrated Solutions
Mobile Proximity Solutions
Other Solutions
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On basis of advertising type
Search Advertising
Display Advertising
Messaging Advertising
In-App Advertising
In-Game Advertising
Websites Advertising
Video Advertising
Other Advertising Types
On basis of industry vertical
Media and Entertainment
Consumer Goods & Retail Industry
Banking, Financial Service & Insurance
Telecommunication IT Sector
Travel Industry
Healthcare Sector
Manufacturing & Supply Chain
Transportation and Logistics
Energy, Power, and Utilities
Other Industries
On basis of mobile device
Smartphones
Tablets
Laptops & Notebooks
Other Devices
Geographically
U.S.
Canada
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For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in mobile advertising market are assayed quantitatively and qualitatively through Report Ocean Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Report Scope:
This report meticulously segments the market, providing accurate revenue approximations for the overall market and its sub-segments across various verticals and regions. It equips stakeholders with a deep understanding of market dynamics, offering valuable insights into key drivers, restraints, challenges, and opportunities. Stakeholders can enhance their business position by gaining insights into competitors through the competitive landscape section, covering the competitor ecosystem, new product development, agreements, and acquisitions.
Research Methodology:
- Research Objectives: This section outlines the research study’s overarching goals, including research questions and hypotheses.
- Research Design: Describing the overall research design, this section covers the research approach (e.g., quantitative, qualitative, mixed-methods), data collection methods (e.g., surveys, interviews, focus groups), and sampling strategy (e.g., random sampling, stratified sampling).
- Data Collection: This section details the data collection process, including sources of data (primary, secondary), data collection instruments (e.g., survey questionnaire, interview guide), and procedures (e.g., data cleaning, coding, entry).
- Data Analysis: Describing analytical methods, this section covers statistical tests, qualitative coding, or content analysis.
- Limitations: Outlining study limitations, this section addresses potential biases, sources of error, or data limitations.
- Ethical Considerations: Describing ethical considerations, this section covers obtaining informed consent, protecting participant confidentiality, and minimizing harm to participants.
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Market Dynamics Points – Drivers, Restraints, Opportunities, Challenges:
Drivers:
- Increasing emphasis on self-care and wellness, especially among women.
- Growing awareness of health and beauty benefits provided by dietary supplements.
- Rising disposable incomes and a willingness to invest in premium health and beauty products.
- Influence of social media and beauty influencers shaping consumer preferences.
- Changing lifestyles and health concerns fueling demand for supplementary nutrition.
Restraints:
- Lack of regulatory oversight and quality control in the supplements industry.
- Consumer skepticism and confusion regarding product claims and effectiveness.
- Potential risks and interactions with other medications or health conditions.
- Limited accessibility and affordability of supplements in certain regions.
Opportunities:
- Increasing demand for natural and organic supplements.
- Untapped market potential in the Asia-Pacific region.
- Development of innovative formulations and delivery methods.
- Collaborations with beauty brands or influencers for product endorsements.
- Integration of technology to personalize nutrition and enhance the consumer experience.
Challenges:
- Intense competition among market players.
- Navigating regulatory complexities and meeting regional standards.
- Building trust and credibility with consumers.
- Educating consumers about the benefits and proper usage of supplements.
- Addressing concerns and skepticism regarding the safety and efficacy of supplements.
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