Report Ocean is a comprehensive analysis of the “Mobile Marketing Market”  that includes both qualitative and quantitative data. The report covers various regions and provides insights into major industry changes, challenges faced by businesses and competitors, and potential new opportunities in the market. It also includes a SWOT analysis, Porter’s Five Forces model, and a value chain review to help readers understand the industry’s position in the market and the stakeholder positions.

The Global Mobile Marketing Market, valued at approximately USD 15.40 billion in 2022, is poised for substantial growth with a projected compounded annual growth rate exceeding 18.30% over the forecast period from 2023 to 2030. Mobile marketing involves promoting services and brands to targeted audiences through channels such as SMS (Short Message Service), MMS (Multi-Media Message), Push Notifications, and more, enabling businesses to establish personalized connections and interact with mobile users conveniently. The market is primarily propelled by the increasing number of smartphone users and technological advancements.

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According to Statista, China and India boast a significant number of smartphone users, with 974 million and 659 million respectively, attributed to the Asia Pacific region’s 60% share of the world’s total population. Moreover, as of 2023, there were approximately 5.16 billion internet users worldwide, accounting for over 64% of the global population, fostering the growth of the Global Mobile Marketing Market. However, privacy concerns and technical limitations pose challenges, while the rise of the digital world and the increasing use of IoT present growth opportunities for the market.

Key Regions and Market Players:

The key regions analyzed in the Global Mobile Marketing Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America has historically dominated the market due to its inclination toward advanced technology adoption and implementation. However, the Asia Pacific region is poised to emerge as the fastest-growing region, fueled by its large user base and significant share of the global population.

Major Market Players:

• Urban Airship


• Swrve


• Vibes


• Adobe Inc.


• Braze Inc.


• Acoustic


• Localytics


• Oracle Corporation


• Salesforce Inc.


• SAP SE

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Recent Developments:

• In May 2023, Microsoft and Oracle entered an agreement to rent and share AI servers due to shortages.


• In April 2023, Microsoft launched its AI tool, Microsoft Designer, in collaboration with OpenAI, leveraging GPT (Generative Pre-Text Transformer) technology to add an AI Co-pilot to its Bing search engine.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report incorporates both qualitative and quantitative aspects of the industry within the countries involved in the study.

The report also provides detailed information about crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, it incorporates potential opportunities in micro markets for stakeholders to invest in, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Component:

• Platform


• Services

By Channel:

• Messaging


• Push Notification


• Mobile Emails


• Quick Response Code


• Other

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By Vertical:

• Retail and E-Commerce


• Travel and Logistics


• Automotive


• Banking, Financial Services, and Insurance (BFSI)


• IT and Telecom


• Other

By Region:

• North America
  
  
  
  • U.S.
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Spain
  
  
  • Italy
  
  
  • ROE
  
  
  
  


• Asia Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • Australia
  
  
  • South Korea
  
  
  • RoAPAC
  
  
  
  


• Latin America
  
  
  
  • Brazil
  
  
  • Mexico
  
  
  
  


• Middle East & Africa
  
  
  
  • Saudi Arabia
  
  
  • South Africa
  
  
  • Rest of Middle East & Africa
  
  
  
  

Global Mobile Marketing Market Report Scope:

• Historical Data: 2020 – 2021


• Base Year for Estimation: 2022


• Forecast Period: 2023-2030


• Report Coverage: Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends


• Segments Covered: Component, Channel, Vertical, Region


• Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa


• Customization Scope: Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

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Advantages of Opting for Our Market Research Report:

Strategic Decision-Making:

Our market research reports provide invaluable insights for strategic decision-making. By analyzing industry trends, market dynamics, and emerging opportunities, businesses can make informed choices that align with their long-term goals and objectives.

Market Understanding:

A comprehensive understanding of the market is crucial for success. Our reports delve deeply into market size, segmentation, and growth drivers, ensuring businesses have a nuanced comprehension of the landscape they operate in, aiding in effective planning and execution.

Competitive Intelligence:

Staying ahead of the competition is paramount. Our reports offer detailed competitive intelligence, highlighting key players, their market share, strategies, and strengths. This enables businesses to identify opportunities for differentiation and develop robust strategies for sustainable growth.

Customer Insights:

Understanding customer behavior is fundamental to success. Our research provides in-depth customer insights, including preferences, buying patterns, and needs. This information is instrumental in tailoring products and services to meet customer expectations and enhance overall satisfaction.

Risk Mitigation:

Every business venture involves risks, and our reports are designed to identify and assess potential risks within the industry. This proactive approach empowers businesses to develop risk mitigation strategies, ensuring resilience in the face of challenges and uncertainties.

Investment and Funding Decisions:

For investors and stakeholders, our reports offer a reliable foundation for investment decisions. Through thorough analysis of market trends and growth projections, we provide essential information to support sound investment and funding choices, maximizing returns on investment.

Validation and Credibility:

Our market research reports undergo rigorous analysis and validation processes, ensuring the credibility of the information presented. Businesses can rely on our reports as trustworthy sources, fostering confidence in decision-making processes and strategic planning.

Long-term Business Planning:

Successful businesses thrive on effective long-term planning. Our reports provide a forward-looking perspective, forecasting industry trends and potential challenges. This foresight is indispensable for crafting robust business plans that stand the test of time and dynamic market conditions.

Key Questions Answered by the Report:

• What are the driving factors for market growth?


• What challenges and limitations does the market face?


• What emerging opportunities exist in the market?


• What potential threats and risks could impact the market?


• What is the current market size and growth rate?


• What are the market segments and their sizes?


• Which regions are projected to experience the highest growth and market share?


• What variables affect different geographical areas?


• Who are the major players in the market and their rankings?


• What recent partnerships, launches, expansions, or acquisitions have occurred among the companies profiled?


• What are the comprehensive profiles of the top market players, including business overview, insights, product benchmarking, and SWOT analysis?


• What is the present market outlook, considering recent changes and growth possibilities?


• What are the drivers, obstacles, and restrictions in both developing and emerging regions?


• How does the market analysis utilize Porter’s five forces analysis?


• How does the Value Chain provide insights into market dynamics?

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About Report Ocean:

Report Ocean stands as a preeminent provider of market research reports within the industry. Renowned globally, we are acclaimed for delivering insightful and informative research reports. Our commitment lies in furnishing clients with a comprehensive blend of both quantitative and qualitative research outcomes. As an integral component of our expansive global network and thorough industry coverage, we offer an in-depth reservoir of knowledge that empowers strategic and well-informed business decisions. Our approach integrates cutting-edge technology, advanced analysis tools, and our proprietary research models, all underpinned by years of expertise. This synergy allows us to craft essential details and facts that consistently surpass expectations.

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