TAIPEI (Taiwan News) — A commercial titled "In Love We Trust" from Taiwan's Sinyi Realty was a Grand Prix winner at Cannes Entertainment Lions, a global event for communications and advertising.

Produced by Dentsu McgarryBowen Taiwan and directed by Lo Ging-zim (羅景壬), the touching ad beat entries from China, the United Kingdom, and Singapore. It is the first time a Taiwanese production has taken a major award, according to Dentsu McgarryBowen.

The jury president, Jae Goodman, shared that the clip had made her cry several times. “We are all very surprised that a real estate ad can be so touching.” He also noted that the ad was effective at promoting Sinyi Realty and changing the industry’s culture.

The creative agency posted on Facebook that the idea of the seven-minute commercial work centered on "trust." They wanted to encourage people, especially the young, to learn to trust and be daring to pursue what they believe and love.

Lo was quoted by CNA as saying that the ad mirrors the lives of local people, and it has garnered more than 3 million views. "It is a way to record Taiwanese lifestyles. The award shows that the stories we like or are touched by can win a nod from the world."