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Trade council offers Web site in simplified Chinese characters

Taipei, July 1 (CNA) The Taiwan External Trade Development Council (TAITRA) launched an option Wednesday of using simplified Chinese characters to navigate its trade service Web site.
The simplified Chinese version of Taiwantrade allows traders in China to better grasp developments in Taiwan's industrial and export sectors, said Huang Wen-jung, deputy secretary-general of TAITRA -- Taiwan's major, non-profit foreign trade arm.
By browsing the simplified version of Taiwantrade, Chinese companies whose owners cannot read the traditional Chinese characters used in Taiwan can be kept fully abreast of information about trade events that TAITRA is sponsoring, trade missions that TAITRA is organizing and TAITRA's business database showcasing all of Taiwan's major industrial sectors, Huang said.
Taiwanese manufacturers and exporters can also use the simplified version to publicize their latest products and technologies to facilitate e-procurement services toward potential Chinese customers, Huang added.
Huang noted that TAITRA received over 9,000 inquiries about products or trade opportunities from China, Hong Kong and Macau in the first six months of this year, despite the global economic slowdown.
To help Taiwanese manufacturers and exporters to take advantage of a 4 trillion Chinese yuan plan that the Chinese authorities have put in place in an attempt to rekindle China's economy by spurring domestic demand, Taiwantrade has increased the number of catalogs it carries to 2,000, mostly relating to products that can be sourced from Taiwan or from Taiwanese suppliers, to exploit China's "home appliances to the countryside" plan, Huang added.
(By Deborah Kuo)




Updated : 2021-05-10 12:23 GMT+08:00