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Chinese companies vying for Pierre Cardin brand

Chinese companies vying for Pierre Cardin brand

A group of Chinese companies are in talks for a possible takeover of the brand name of French fashion giant Pierre Cardin, a company official said yesterday.
"There is such a matter. Mr Cardin is considering selling the China and the overall global brand," Pierre Cardin's chief representative in China Fang Fang told reporters.
"He is not in talks with only one company. We are now in talks with quite a few interested parties ... not necessarily Chinese companies."
The Shenzhen Commercial Daily said yesterday the Jiansheng Trading Company in south China's Guangdong province had offered 200 million euros (US$280 million) to acquire the brand.
The newspaper quoted Jiansheng company officials as saying they hoped a deal could be completed within a month.
Fang refused to confirm the names of the Chinese bidders, but said a joint bid between two companies from Guangdong and Zhejiang had been made.


Updated : 2021-01-23 10:08 GMT+08:00