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McCann confirmed as 2012 Olympics marketing body

McCann confirmed as 2012 Olympics marketing body

U.S.-owned advertising firm McCann Worldgroup has been confirmed as the official marketing body for the 2012 London Olympics.
McCann, which is owned by the Interpublic Group of Companies Inc., is the Games' eighth "Tier Three" sponsor _ a status which costs companies about 10 million pounds ($15.1 million).
With seven top sponsors and three "Tier Two" agreements also in place, London 2012 organizers have raised more than 420 million pounds ($633 million) in domestic sponsorship.


Updated : 2021-08-01 10:34 GMT+08:00