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NBC agrees new deal to cover IAAF meets

NBC agrees new deal to cover IAAF meets

The world governing body of athletics has announced a new TV deal for broadcasting its major events across the United States until 2015.
The IAAF said on Monday that the deal with NBC and cable, satellite and broadband arm Universal Sports covers the World Athletics Series between 2010-15 and the Golden League, the IAAF's premier one-day meets, for 2009 and the World Championships.
"This is an improved agreement for the premier events of our sport," IAAF president Lamine Diack said.
"I am delighted that now American fans will not only be able to enjoy World Championship athletics but also the AF Golden League across the three mediums of terrestrial, cable and internet. We continue to move closer to achieving one of our key strategic goals, which is to have a genuine impact in households across the USA."
NBC also holds the U.S. rights for Olympic Games coverage and the new deal means the Golden League will now get terrestrial coverage in America. The IAAF said NBC has agreed to cover the Zurich and Brussels meets and is also looking to produce highlight packages of the others.
Universal Sports has agreed to cover all six Golden League meets live or delayed on the same day.


Updated : 2021-04-13 02:16 GMT+08:00