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Israel frowns on China award's Nazi SS-like logo

Israel frowns on China award's Nazi SS-like logo

Israel's embassy in Beijing said yesterday it wants to meet China's quality watchdog over the logo of a brand award similar to the symbol of the SS, a Nazi unit infamous for its role in the Holocaust.
China Top Brand awards are handed out every year to deserving businesses, and the logo - which the firms display as a badge of quality - contains two blue zig-zags in a white circle that resemble the SS emblem.
The SS, or Schutzstaffel, was Nazi Germany's elite security and military unit and administered the regime's death camps.
"I have contacted China's General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) in order to get a meeting," Israeli embassy spokesman Guy Kivetz said.
The secretariat of the committee that hands out the awards belongs to the AQSIQ.
"As we are well aware and understand the sensitivity and the association this logo can create, we intend to raise the matter with the organization as soon as possible in order to explain the sensitivity," Kivetz said.
He would not comment on whether he wanted the watchdog to change the symbol, or what outcome he expected from the meeting.
But he was keen to emphasize that the Israeli embassy did not see the logo as an expression of anti-Semitism.
"It is important to understand that the Top China Brand Award, as well as the Chinese people in general, are not suspected of being anti-Semitic in any way or form," he said.
"What is sensitive and problematic in the eyes of Israelis and Jews or even non-Jewish Europeans is not perceived as problematic to Chinese eyes because it does not in any way create the same associations."
The website of the China Top Brand Award describes the logo as four number 1's that partly symbolize the evaluation process - "science, fairness, openness, and justice."
The badge of quality has been awarded to several famous Chinese companies, such as Haier, the world's fourth largest white goods manufacturer, and Lenovo, the PC firm.

Updated : 2021-06-17 15:28 GMT+08:00