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London 2012 secures BCG as Olympic sponsor

London 2012 secures BCG as Olympic sponsor

London organizers have secured 75 percent of the money they have targeted from domestic sponsors after signing up Boston Consulting Group to advise them on ticketing and merchandising for the 2012 Olympics.
BCG specializes in corporate finance, marketing and sales and strategy and becomes the first so-called "tier three" sponsor, a status which costs the company at least 10 million pounds ($14.5 million;


Updated : 2021-04-11 18:59 GMT+08:00