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Adecco signs London 2012 Olympic sponsorship

Adecco signs London 2012 Olympic sponsorship

London organizers secured another domestic sponsor by signing up Adecco to hire the staff needed to run the 2012 Olympics.
The world's biggest staffing agency will be responsible for doubling the staff of the organizing committee (LOCOG) this year and for providing the temporary staff required to run the London Games.
Adecco beccomes a so-called "tier-two" sponsor, joining candy company Cadbury and financial services firm Deloitte in paying a minimum of 20 million pounds (US$35 million) to be associated with the Olympics.
"The quality of the people we hire will have a direct impact on the success of the games," London 2012 chairman Sebastian Coe said Wednesday. "2009 will see LOCOG go through a number of changes as we start to move from our planning phase to delivery phase."
Adecco was also a domestic sponsor at the 2000 Sydney Games and the 2006 Turin Winter Games.


Updated : 2021-03-06 17:29 GMT+08:00