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Central Taiwan farm produce to go on sale in Hong Kong, Macau

Central Taiwan farm produce to go on sale in Hong  Kong, Macau

Taipei, Dec. 29 (CNA) An exhibition featuring fine agricultural products and specialties produced in four cities and counties in central Taiwan was held at Taichung Park Sunday as a pre-sale promotion before the products are marketed in Hong Kong and Macau.
Representatives of Taichung city and county, Chunghua County and Nantou County are set to depart Jan. 7, 2009 for Hong Kong and Macau to promote central Taiwan tourism. The promotion efforts will include a fair in Macau from Jan. 9 to Jan. 12 featuring central Taiwan farm produce.
The four local governments launched the pre-sale campaign in Taichung, with Taichung Mayor Jason Hu, Taichung Magistrate Huang Chung-sheng, Nantou Deputy Magistrate Chen Chih-ching and Changhua Deputy Magistrate Chang Juei-bin personally promoting the local specialities.
A one-dollar bidding competition and a series of performances were also staged at the event to lure consumers.
Mayor Hu said that the marketing strategy to make inroads into overseas markets is a concerted effort by the four cities and counties aimed at combining the strength of their experience to develop a common central Taiwan theme, rather than each highlighting their own special characteristics.
Hu said that in April 2007, he and Stanley C. Yen, president of the Landis Group of Hotels and Resorts Group, made a trip to Hong Kong to tap into business opportunities there, a promotion effort that he said attracted around 20,000 tourists from the China's special administrative region to Taichung City.
With the opening of direct transport links across the Taiwan Strait, the number of visitors to Taiwan from Hong Kong and Macau has been on the rise, which suggests that the two regions have great market potential for the development of Taiwan business and tourism, Hu added.
Therefore, the four cities and counties plan to jointly visit the two regions in the hope of attracting business there, Hu said.
The three other local government chiefs also said that through the strategic alliance among the central cities and counties, they will advertise central Taiwan's features, specialties and beauty, not only in Hong Kong and Macau, but also around the world.
(By Y.L. Kao)




Updated : 2021-07-26 20:07 GMT+08:00