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Murdoch's Fox Turkey wins 2014-2016 Olympic rights

Murdoch's Fox Turkey wins 2014-2016 Olympic rights

Rupert Murdoch's media group scored another Olympic coup Friday when it was awarded the Turkish broadcast rights to the 2014 and 2016 games.
The International Olympic Committee announced the deal with Fox Turkey, part of the Fox entertainment network owned by Murdoch.
It is the IOC's third Olympic deal with a Murdoch channel in Europe this year, and second this month. On Oct. 21, SKY Italia was awarded the 2014 and 2016 rights in Italy, following the contract announced in February for the 2010 and 2012 games.
Fox Turkey will provide coverage on free-to-air television, pay channels, and through the Internet and mobile phones.
The value of the contract was not disclosed. It covers the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Olympics. The 2016 host city will be chosen next October, with Chicago, Madrid, Tokyo and Rio de Janeiro the finalists.
"Fox Turkey presented a comprehensive package that will allow not only the broadest coverage of the Olympic Games but also the promotion of Olympic sports and Olympic values beyond the 16 days of competition," IOC president Jacques Rogge said in a statement.
Rogge has previously said the sale of media rights allows the IOC to invest $3 billion every four years to develop Olympic sports around the world.
It's the first time a private television channel has been awarded Olympic broadcast rights in Turkey. Previously, the state-run channel TRT has been the Olympic network.
"The Olympic Games will be our company's most important project and we are committed to delivering a world-class multimedia event," Fox Turkey general manager Dave Reid said.
The IOC says it wants to reach as many viewers and customers as possible.
"Fox Turkey is recognized as one of the most progressive and innovative Turkish broadcasters, and has become increasingly popular among younger audiences," said IOC vice president Thomas Bach, who led the negotiations.
Murdoch is also expected to be player in negotiations for the 2014 and 2016 rights in the United States. His Fox network could compete against NBC, which has the U.S. rights through 2012, and ABC/ESPN.


Updated : 2021-04-12 12:51 GMT+08:00