The Netherlands' 3-0 win over Italy at the European Championship was bad news for a store that offered customers a discount for each goal the Dutch scored.
A spokeswoman for Kruidvat said her company offered euro100 (US$150) off the price of a euro400 (US$600) computer screen for each Dutch goal.
Jose Mes said the company's Web site crashed before halftime during Monday's game as it was swamped by "hundreds of thousands" of bargain hunters hoping to take advantage of the deal.
Several hundred computer screens were sold at euro100 each before supplies were exhausted and the company stopped the deal. Mes said Tuesday the company apologized to disappointed customers.