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Chelsea teams up with Hollywood talent agency to try and crack American market

Chelsea teams up with Hollywood talent agency to try and crack American market

Chelsea has signed up to a powerful Hollywood talent agency in a bid to crack the United States market.
Creative Artists Agency has been tasked with marketing the Premier League club's players, organizing money-spinning tours and enhancing the Champions League finalist's brand.
"Together we can build on Chelsea's global business reputation, its unique position as the only soccer club in the center of London, our talent, and our desire to be seen also as a force for good in our local community and around the world," Chelsea chief executive Peter Kenyon said.
CAA was instrumental in bringing England midfielder David Beckham to the LA Galaxy from Real Madrid in its first football deal.
It also represents more than 400 US sports stars including NBA star Allen Iverson and the NFL's five most recent MVPs, as well as film stars.


Updated : 2021-03-01 07:10 GMT+08:00