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Apple's new iPhone 3G to launch in Japan on July 11

Apple's new iPhone 3G to launch in Japan on July 11

Apple's new iPhone, featuring faster Internet connections and satellite navigation capabilities, will be available in Japan on July 11, when the third-generation device goes on sale globally.
Earlier this month Apple inked a deal with Softbank Corp's mobile unit to bring the iPhone to Japan, one of the most competitive mobile markets in the world. Speculation has swirled since then on when exactly the highly anticipated iPhone would hit stores.
"I am delighted at this opportunity to partner with Apple," said Softbank CEO Masayoshi Son in a joint statement with Apple. "iPhone has been enthusiastically received around the world, and we think it will be popular in Japan as well."
Apple unveiled an upgraded iPhone Monday priced US$200 lower than current models, but with more expensive service. Analysts have said Apple needed to slash the multimedia gadget's price and upgrade it to work over 3G wireless networks to hit the company's target of selling 10 million iPhones by the end of 2008.
An 8 gigabyte model is to sell in the United States for US$199 starting July 11. A 16 gigabyte model will cost US$299. The devices are to roll out initially in 22 countries.
Apple and Softbank have not said how much the iPhone will cost in Japan.
Tokyo-based Softbank has 18.77 million subscribers in Japan, and is still lagging in third place behind mobile service providers NTT DoCoMo and KDDI Corp. In recent years, it has been aggressively expanding by offering cheaper services and running catchy TV ads featuring actress Cameron Diaz.


Updated : 2021-05-11 13:42 GMT+08:00