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Taipei launches campaign to select souvenirs that represent city

Taipei launches campaign to select souvenirs that represent city

In a bid to highlight the distinguishing features of the country's capital, the Taipei City Government launched a campaign Monday to search for souvenirs that would best represent the characteristics and image of Taipei.
Liu Chug-chun, chief manager of Taipei City Office of Commerce (TCOOC), said at a news conference that the aim of the event, which is being held for the first time, is to solicit products that can be closely identified with the city of Taipei.
"Every product has to have a story that is related to Taipei," Liu said. "In addition to representing the city's character, the products also need to be commercially competitive, easy to carry, environmental friendly and healthy."
The call for submissions kicked off Monday and will last until July 10. Individuals and shops can make recommendations or register to join the first stage of selection, after which Taipei City residents will be asked to vote on the shortlisted products.
"We hope to choose something that would make visits to Taipei a wonderful and unforgettable experience for tourists -- something that would make them want to keep coming back," Liu said.
Marko Kovacevic, an American studying in Taiwan for a master's degree, said that he has no trouble choosing souvenirs, as Taipei is rich in culture and full of distinctive features.
"It’s actually very easy to shop in Taiwan for people back home," he said. "I always choose something that is uniquely different from the United States and related to the local culture -- such as tea pots."
Enrique Amador, chief creative director of Empanish Productions and a Spanish post-graduate student in Taiwan, said he loves calligraphy scrolls and paintings because they represent the oriental culture.
"Whenever I go back to Spain to visit family and friends, my luggage is always full of presents from Taiwan, instead of clothes," he said.
The campaign, entitled "In Search of Taipei Gifts," will select three types of must-have products that best represent Taipei and will feature a series of events that include a design competition and lucky draws.
Persons wishing to join the event or make souvenir recommendations may log on to the Web site www.taipeigift.com.tw or contact the campaign organizers at (02)2325-5223 ext. 146.