Alexa
  • Directory of Taiwan

Keyword advertising in Taiwan rising in 2008

Keyword advertising in Taiwan rising in 2008

Keyword advertising has been the mainstream online marketing medium. Taiwanese business estimated that there will be a 31% increase in keyword advertising in Taiwan by 2008. This prediction of course includes the amount that Google and Yahoo have invested in launching innovated service for small and medium enterprises in Taiwan. As the market expanded, Taiwanese companies are ambitious for the upcoming business opportunities.
The market scale of online advertising has been growing year by year. According to reliable statistics, there was a total of US$440 billion in global advertising market in 2007. Among these, online advertising was accounted for US$31 billion, way exceeding outdoor ad board (US$25 billion) and advertising in movie theaters (US$2 billion). In addition, it is almost catching up with the radio advertising (US$36 billion).
Google said that traditional mode of advertising poses obstacles for small and medium enterprises, including the inability to adequately reach the customers who have the demand for their products, high expense to pay before seeing the effects and the difficulty to adjust the content once advertised.
On the other hand, small and medium enterprises can make full use of keyword advertising through the platform provided by Google.


Updated : 2021-06-18 08:07 GMT+08:00