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Two Evergreen Group lines change names

Two Evergreen Group lines change names
Two shipping lines of the Evergreen Group are changing their names to better reflect their image. The Chinese name of Hatsu Marine Limited (榮昇海運) is now changed to (英商榮發海運公司) as from January 1, 2006 and Lloyd Triestino di Navigazione S.p.A. (LT) will be renamed Italia Marittima S.p.A. (ITS) from March 1, 2006.

The English name of Hatsu Marine Limited remains unchanged while the Chinese name of Italia Marittima S.p.A. will be changed from (意郵輪公司) to (意大利海運股份有限公司).

A spokesman for the British-flagged company said "Hatsu" is a Japanese word for "fa(發)," the last part of the name of Dr. Chang Yung-fa (張榮發), founder and chairman of the Evergreen Group. The change is to make the name of the company closer to the meaning of the word, he added.

Hatsu Marine Limited was established in London in January 2002 in recognition of the increasing importance of the EU market. Though at present most of the vessels owned by Hatsu Marine are operating on the transpacific trade between the Far East and North America, the carrier is taking steps to offer its customers a global range of services. This is being achieved through fleet expansion and alliance slot exchanges. Today, Hatsu offers a large number of services linking North America, Asia and Europe.

Hatsu Marine's first ship was the 6,332-TEU "Hatsu Eagle," which was delivered in October 2001. At present, it has a fleet of ten brand new ships, including one 8,332-TEU C-type, two 7,024-TEU S-type, five 6,332-TEU E-type and two 1,618-TEU P-type ships. In the coming six months, two more 7,024-TEU S-type ships will join the fleet. All the ships fly the British flag.

P L Maneschi, chairman of Lloyd Triestino, said the new name Italia Marittima SpA reflects the company's ambitions to strengthen its Italian national identity worldwide whilst recognizing almost 170 years' presence of Lloyd Triestino in the international shipping market.

At the time the shipping company was established, on August 2, 1836, Trieste and the port were part of the Austrian-Hungarian Empire and the original name of the company was Oesterreicher Lloyd. On January 3, 1919, shortly after World War I, the name changed to Lloyd Triestino. The company continued as before, operating passenger and cargo vessels, being a leader on its traditional routes to the Indian Sub Continent, Africa and the Far East.

In the 1970s, when containerization started a revolution in cargo transportation and passenger liners were replaced by airlines, Lloyd Triestino, with its new vessels, became a pioneer in the containerized shipping business.

In 1998, following the Italian Government's decision to privatize many state-owned companies, Lloyd Triestino was acquired by Taiwanese shipping giant, the Evergreen Group. The outcome proved extremely beneficial for the company.

Today, with a modern fleet including some of the largest containerships plying the seas, Lloyd Triestino has considerably expanded its service network and connects almost every major port around the world, including but not limited to traditional Mediterranean and North European routes to Asia, Africa and Australia. It has added transpacific services connecting Asia with the U.S. West Coast, Canada and the U.S. East Coast through the Panama Canal, transatlantic services, inter-European services and also regular connections that link the Far East with South Africa nad South America's Atlantic ports.

Maneschi confirmed that, as part of its commitment to customer satisfaction, Italia Marittima, with the same company management and staff members, will continue to provide first class services and maintain high performance standards.

Meanwhile, the Evergreen Group has established a new liner agency company in Italy, Evergreen Italy SpA, as a joint venture with the company's long-standing partner and agent, Greensisam SpA. With effect from January 1, 2006, Evergreen Italy SpA represents all three Evergreen Group shipping lines, namely Evergreen Marine Corporation, Hatsu Marine Ltd and Lloyd Triestino di Navigazione SpA.

Tecnomar SpA will continue to represent Lloyd Triestino in the Italian market as sub agent to Evergreen Italy.

Evergreen Italy SpA will be headquartered in Livorno and have branch offices in Genoa, Milan, Trieste, Venice and Taranto. With such a comprehensive network, Evergreen Italy will provide Italian exporters and importers with fast and efficient local access to the global services it provides to the shipping community.

P L Maneschi has been appointed chairman of the new company while Sigma Chang, formerly with Evergreen Marine Corp in Taipei, will act as president of the new company.