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Eslite puts Taipei on the map with mega-bookstore

誠品書店旗艦店成為台北觀光新景點

Eslite puts Taipei on the map with mega-bookstore

Standing in the shadow of the world's tallest building, Wu Ching-you marvels at his own record-setting colossus --the opening of Taiwan's largest bookstore.

緊鄰著世界第一高樓(101大樓),吳清友對這棟創紀錄的大型書店感到驚艷不已 — 台北最大的書店正式開幕!

Occupying eight floors, the Eslite bookstore in Taipei's glistening Hsinyi district has a total floor area of 7,500 pings, or 24,800 square meters (the size of about four-and-a-half football fields ) which makes it the biggest bookstore by size in Taiwan, and probably in the whole of Asia.

位於台北信義區黃金地段、高八層樓、佔地七千五百坪(兩萬四千八百平方公尺)、面積約等同四又二分之一個足球場 — 誠品 — 台灣最大的書店,可能也是全亞洲最大的書店。

Wu Ching-you's achievement didn't go unnoticed, either; just 30 minutes after 2006 was ushered in, he was joined by Taipei Mayor Ma Ying-jeou, and Academic Sinica President Lee Yuan-tseh in cutting the ribbon to officially open the store.

吳清友的成就並沒有被忽略,迎接2006年到來之後,凌晨零點三十分,吳清友連同台北市長馬英九與中央研究院院長李遠哲,為誠品書店的正式開幕,一同剪綵。

Wu is the owner of a chain of bookstores called Eslite, a household name these days in Taipei, but this new branch is surely the jewel in the crown. With more than a million books ranging the gamut of subjects, each level of the store is like a bookstore within a bookstore. Wu, however, prefers to call the new branch“a museum of reading and living.”

吳清友是誠品連鎖書店的董事長,誠品早在台北為人所熟知,但新開幕的分店才真正令人感到驚艷。擁有百萬冊以上的書籍,內容包羅萬象,每層樓採取店中店的方式,吳清友更稱之為「閱讀與生活的博物館。」

Set up at a cost of NT$1 billion (US$30.46 million), big is not the only feature of the Hsinyi store. Wu said he wants to add some cultural atmosphere to the area, which has become one of Taipei's bustling business centers. Wu said he hopes that through the bookstore, people will be able to have a better window on culture.

耗資新台幣十億元(約三千零四十六萬美元)打造的誠品信義分店,不只佔地廣大,吳清友說他希望能夠為台北最活躍的商業中心(信義區)注入一些文化氣息,並希望書店成為民眾更好的的文化窗口。

This is not the first time that Eslite has trailblazed. In 1999, a branch was opened for sleepless book-lovers it never closes and has become something of a local hangout. Wu said the store was planned in 1995 when the number of books published every year and the number of readers were not as many as today, and when Taipei was still somewhat parochial, with globalization something that was “happening somewhere else.”

這並非誠品書店的首創之舉,專為夜貓族的愛書人所設計的誠品分店,於1999年開張,由於二十四小時絕不打烊,成為大眾喜愛留連的閱讀空間。吳清友表示該分店的構想始自1995年,當時,出版品逐年漸增,但閱讀人口卻比目前少,而台北正處於眼光狹隘之際,所謂的全球化,對台灣而言,還很遙遠。

As time went on, Wu came to believe that the city needed a bookstore to match its new status as an international metropolis, and he began drawing on all his skills and experience in running bookstores to set up the state-of-art Eslite mega-store.

漸漸地,吳清友認為台北需要一個書店以符合國際首都的新地位,他開始運用能力與經驗來打造當代頂級的誠品大型書店。

The Hsinyi branch had its“soft opening”on December 16 and has attracted an average of 50,000 visitors on weekends and 25,000 on weekdays. In the first three days it was opened, sales hit an astounding NT$50 million (US$1.52 million).

信義分店於十二月十六日開始進行試賣,已經吸引五萬人於週末前來,平日則有兩萬五千人。試賣三天的營業額高達新台幣五千萬元(約一百五十二萬美元)。

Seeing busloads of tourists from Japan, Hong Kong and Macau descending on his Hsinyi store, Wu feels his dream of putting Eslite on Taipei's tourist map is one step closer and he said he owes this to the managing team of his group; it's their joint efforts that have helped him move on the path toward his lifelong dream.“A man can't live without dreams,”Wu said, quoting Emerson when he extols people to“hitch your wagon to a star.”

看著來自日本、香港與澳門的眾多觀光客湧進誠品書店,吳清友認為他將誠品納入北市觀光景點的夢想,已快要成真,他表示,他的成就來自他的經營團隊,他們的努力,使他能夠逐步邁向他的畢生夢想,吳清友引愛默生的話為例,『人活著不能沒有夢想。』藉此勉勵人們要胸懷大志。


Updated : 2021-01-16 23:05 GMT+08:00