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Sky Italia wins broadcast rights for Vancouver 2010 and London 2012 Olympics

Sky Italia wins broadcast rights for Vancouver 2010 and London 2012 Olympics

Rupert Murdoch's Sky Italia has bought the broadcast rights within Italy for the 2010 Winter Olympics in Vancouver and London's 2012 Games.
In a deal reached Monday with the International Olympic Committee, Sky Italia acquired rights across all broadcasting platforms, including free-to-air, Internet and mobile phone, the company and the IOC said in a joint statement.
Financial details of the deal were not disclosed.
Sky Italia, the country's leading digital satellite television network, will have to resell the free-to-air rights as it does not broadcast on that platform.
Tom Mockridge, Sky Italia's CEO, said discussions to identify a partner among Italy's free-to-air networks will begin immediately. Likely candidates are state television RAI, which has rights for the Beijing Olympics, and Mediaset, Italy's largest private broadcaster, owned by former premier Silvio Berlusconi.


Updated : 2020-12-04 08:00 GMT+08:00