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Sony exiting rear-projection TVs to focus on LCD and OLED flat-panel technology

Sony exiting rear-projection TVs to focus on LCD and OLED flat-panel technology

Sony is dropping its money-losing rear-projection TV business worldwide to focus on two flat panel technologies _ liquid crystal display and organic light-emitting diode, the company said Thursday.
Sales of rear-projection TVs had been declining recently as LCD TVs gain in popularity and get bigger in size, Sony Corp. spokesman Shinji Obana said.
In October, Sony lowered its global sales forecast for rear-projection TVs _ which uses a projector to create images on large screens _ to 400,000 from an earlier 700,000, down from 1.1 million sold the previous fiscal year.
By contrast, Sony expects to sell more than 10 times as many LCD TVs: 10 million LCD TVs this fiscal year through March, up from 6.3 million the previous year.
Sony sells 85 percent of its rear-projection TVs in the U.S., and about 10 percent in Europe, according to Obana. Sony had been making these TVs at three plants, in Japan, Mexico and Malaysia, but all production will be halted, he said.
The decision to abandon rear-projection TVs underlines Sony's strategy of focusing on LCDs and OLEDs at a time when competition is heating up in flat TVs.
In the fiscal half-year through September, Sony lost 60 billion yen (US$526.3 million;


Updated : 2021-04-14 01:46 GMT+08:00