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New Year's Eve fireworks slogan features 'love'

Annual activity rare opportunity to promote Taiwan to the world, Tourism Bureau states

New Year's Eve fireworks slogan features 'love'

The slogan to be lit up across Taipei 101 during the New Year's Eve fireworks display was unveiled yesterday by the Tourism Bureau under the Ministry of Transportation and Communications. The slogan will read "2008 Love Taiwan," with a red heart in place of the character "love" in the slogan.
"We would like to make use of this rare opportunity to promote Taiwan to the world," said the bureau's Deputy Director General Hsieh Wei-chun (謝謂君) yesterday, as he unveiled the long-awaited slogan. and also announced the bureau is sponsoring the fireworks show.
Hsieh also announced that the bureau is sponsoring this year's fireworks show, which in previous years has been sponsored by foreign companies who use the high-profile event for commercial advertising. He said the annual fireworks show at the world's tallest occupied building, which is an important landmark for Taiwan, has always been a favorite for international media coverage. Hsieh said this should be taken advantage of in order to promote the country's image.
The bureau bid for the right to sponsor the event, in collaboration with two other public sector enterprises: the Ministry of Economic Affairs, and Chunghwa Telecom Company. Hsieh said that a total of NT$2.1 million was paid to sponsor the show. The event is estimated to bring in approximately NT$50 million to the local economy.
The bureau will also videotape the 188-second show and produce it into a short film that can be used for promotional purposes, Hsieh added.
The designer of the slogan, Chen Chun-liang (陳俊良), also participated at the press conference yesterday, and spoke on the painstaking process of creating the slogan.
"It was really difficult to come up with the final design, as it has to be arranged in the 171 windows of the building," said Chen, adding that he and his students had tried hundreds of designs before settling on the winner.
Chen said the final design is easily understood by foreigners, and expresses the idea of the love that Taiwan's people have for their country.
He said he was truly surprised, and even called the bureau to ask if his design was being changed, when he heard reports that the slogan might be changed to "U.N. for Taiwan," as requested by the Government Information Office.
The New Year's Eve fireworks display at Taipei 101, which is scheduled to start when the clock strikes midnight next Monday, will feature 3,000 more rounds of fireworks than last year's show.


Updated : 2021-04-13 09:53 GMT+08:00