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Volkswagen and Apple heads discuss possible "iCar" project

Volkswagen and Apple heads discuss possible "iCar" project

U.S. computer company Apple Inc. and German automaker Volkswagen AG are discussing the possibility of building an "iCar" which would feature products by the producer of the ubiquitous personal music player.
Apple Chief Executive Steve Jobs and Volkswagen's chief Martin Winterkorn met several days ago in California, and plan to meet for further discussions, said Hans-Gerd Bode, a spokesman for VW.
There are "scores of ideas," but few concrete plans at this point, Bode said.
Market experts have estimate that a compact car upgraded with Apple products would be of substantial interest to young target groups, according to German financial magazine Capital.
Volkswagen also has plans to produce an affordable compact car with prices starting at euro6,000 (US$8,200).


Updated : 2020-12-06 05:20 GMT+08:00