The recent “India Television Market” report by Report Ocean gathers insights and assessments through genuine consultations with key stakeholders, including CEOs, Managers, Department Heads of Suppliers, Manufacturers, and Distributors. This comprehensive study aims to thoroughly examine the global industry, target market, competition, and various influencing factors. Ask for Free Sample Report
The report on the “India Television Market” conducts a data-driven quantitative analysis of the relevant industry. It utilizes research based on public records to identify significant patterns. Additionally, it provides predictions for the market sector’s growth between 2024 and 2032. The research primarily focuses on major global market manufacturers, analyzing sales volume, rates, competitive aspects, market share, and development strategies up to 2032.
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India Television Market Analysis and Growth Forecast:
Television is the fastest growing market among consumer durable goods in India. There are 210 Mn TV households in the country in 2020. The flat panel television market is driven by reduction in price of large screen TVs, increasing affordability of customers, lower content subscription charges and rising availability of innovative products in the market. Increasing innovation and lower prices have increased the penetration of flat panel display televisions across all income groups in the country. Using new technologies, TV makers have been able to add detailed, sharper, colourful and high-resolution features to LED, LCD, HD and UHD TVs. As a result, the demand for smart TVs has augmented from non-smart TVs among consumers. Although rise in substitute devices, reduction in profitability, lack of 4K content and high rate of GST on smart TVs are expected to impede the growth of the market. Due to the Indian governments unprecedented Atmanirbhar Bharat scheme, established industry players are demanding zero import duty on open cell panels which are the most important component of flat panel television which is helping to further boost the production of televisions.
The value of flat panel television market in the country is INR 986.4 Billion in 2020 and it is expected to reach INR 1,638.65 Billion by 2027 by growing at a CAGR of 8.54%. The market share of smart TVs has reached 84% in 2021 among overall TV shipments. The smart TVs over 40 inch screen size has gained 42% market share. In 2021, 32 inch display size is the most desired among customers.
The television market in India is segmented into smart and non-smart TVs. In 2021, the market share of smart and non-smart TVs is 80% and 20% respectively. The smart TV segment has shown 65% YoY growth in June,2021. There are four segments in the smart TV market in the country based on screen sizes less than 32 inches, 32-43 inches, 43-55 inches and 55 inches and above. Smart TVs of less than 32 inches screen size have the maximum market share of 39.40%.
COVID-19 impact analysis:
Due to the outbreak of COVID-19 the lifestyle of Indian people has changed. The emergence of work from home culture and adoption of online classes have boosted the growth of smart TV market as people are using these TVs not only for entertainment but also for video conference and online classes. Most of the cinema halls remain closed during the lockdown period and film makers started releasing their contents on OTT platforms. As a result, consumers have changed their entertainment habits and started watching OTT contents in smart TVs.
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Market Synopsis: This section encapsulates the present market scenario and outlines the industry’s scope. It includes a comprehensive analysis of key segments such as product types, applications, and regions, with revenue and sales forecasts provided as part of this overview.
Competitive Landscape: Illuminating the market’s competitive terrain, this section presents an in-depth analysis of manufacturers, offering insights into individual players’ revenue and sales figures. Additionally, it encompasses noteworthy details on mergers, acquisitions, and industry investments.
Regional Analysis: Providing an overview of market revenue, sales, and shares across major regions and sub-regions, this segment also explores the pricing structure, sales growth rate, and other crucial estimations.
Company Profiles: This section provides strategic business insights about key firms operating within the market landscape. It covers product specifications, revenue shares, and portfolios of these major companies.
The Analysis Objectives of the Report are:
To determine the size of the Market by identifying its sub-segments.
To research the key players and analyze their growth strategies.
To assess the size and value of the Market based on key regions.
To analyze the Market in terms of growth trends, potential, and participation in the overall sector.
To investigate the Market size (volume and value) from the company, key regions/countries, goods and applications, and background data.
Primary Market manufacturers to specify, clarify, and analyze the product sales volume, value, market share, market rivalry landscape, SWOT analysis, and future development plans.
To investigate market competitive developments such as market expansions, agreements, new product launches, and acquisitions.
What is new in 2024?
– Major developments that can change the business landscape as well as market forecasts.
– Addition/refinement in segmentation–Increase in depth or width of segmentation of the market.
– Coverage of new market players and change in the market share of existing players of the market.
– Updated financial information and product portfolios of players operating in the market.
– Updated market developments of the profiled players.
– Any new data points/analysis (frameworks) which was not present in the previous version of the report
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