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Electronic Shelf Label Market Art of Aim Identifying and Targeting Your Audience through Market Segmentation

Electronic Shelf Label Market Art of Aim Identifying and Targeting Your Audience through Market Segmentation

The latest research report, “Electronic Shelf Label Market”, covers various aspects of the industry, including market size, status, trends, and future insights for the next 10 years. It provides a detailed analysis of competitors and key market drivers, highlighting growth opportunities. The report includes analysis of top players, revenue streams, CAGR status, as well as SWOT and PESTLE analysis for each geographic region. This comprehensive research combines qualitative and quantitative data from primary and secondary sources. It aims to provide an in-depth understanding of the current market scenario and the impact of COVID-19 on the industry. The report thoroughly examines each segment of the market.

The electronic shelf label market size was valued at $624.7 million in 2018, and is projected to reach $2.40 billion by 2027, growing at a CAGR of 15.9% from 2020 to 2027. The electronic shelf label (ESL) system is used for displaying product pricing on shelves. It utilizes wireless communication networks such as radio frequency (RF) technology and infrared (IR) technology to communicate with the back-end database.

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Market Overview: 

This research report provides valuable insights into the current market situation, drawing information and analysis from various sources. It scrutinizes prominent industry players, presenting details on their product specifications, pricing analysis, sales figures, market share, and raw material suppliers. Moreover, the report highlights the principal market trends and drivers, giving a holistic overview of the entire landscape. 

Unveiling the Significant Growth Factors: 

The report delves into the intricate tapestry of factors driving the growth of the Market. A comprehensive analysis of market drivers includes the surging demand for energy-efficient and environmentally friendly solutions, the relentless march of industrialization, and the expansion of the manufacturing sector. These factors, among others, contribute to the market’s upward trajectory.

Electronic display modules are basically attached to the front edge of retail shelving. The automatic updating of product pricing is done whenever a price is changed from a central control server. These labels eliminate the discrepancies in selling price of the products and display reliable pricing to the customers. The ESL system has a wide range of applications in various stores such as hypermarkets, supermarkets, non-food retail stores, specialty stores, and others.

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The electronic shelf label market is highly competitive and the key strategies adopted by the key players are new product launch, product development, business expansion, merger, and acquisition. For instance, in January 2019, SES-imagotag established partnership with Ossia to develop wireless charging smart digital labels. Wireless charging is a key enabler for an extensive use of retail IoT solutions such as smart electronic shelf labels. Label lifetimes can expand their capacity of coin cell batteries through wireless power.

The trending automation in the retail industry is the key factor that drives the growth of the electronic shelf label market. Moreover, the necessity for more cost-efficient and less time-consuming alternative to paper labels fuel the market growth. In addition, increased operational efficiency with real-time product positioning due to the utilization of electronic shelf label boost the market growth. However, high installation and infrastructure cost restrain the market growth. Moreover, low return on investment is also expected to hamper the growth of the electronic shelf label market.

The electronic shelf label market is segmented on the basis of product type, component, communication technology, store type, and region. Based on product type, the market is categorized into LCD, segmented E-Paper, and full-graphic E-paper. By component, it is divided into displays, batteries, transceiver, microprocessors, and others. Based on product type, the market is categorized into LCD, segmented E-Paper, and full-graphic E-paper.

By display size, the market is categorized into less than 3 inch, 3 inch to 7 inch, 7 inch to 10 inch, and more than 10 inch. Based on communication technology, it is segmented into radio frequency, infrared, near field communication, and others. By store type, it is classified into hypermarkets, supermarkets, non-food retail stores, specialty stores, and others. Based on region, the market is analyzed across Europe, Asia-Pacific, North America, and LAMEA.

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Market Performance of Leading Companies: 

Key Players:
– Pricer
– Displaydata
– E Ink Holdings
– Samsung Electro- Mechanic
– Diebold Nixdorf
– Altieer
– SES-imagotag
– Clearink Display
– Panasonic Corporation
– NCR Corporation
– SoluM Co., Ltd.

The market research report closely monitors the performance of companies in the market. It provides strategic analysis, micro and macro market trends and scenarios, pricing analysis, and a holistic overview of the market situation during the forecast period. The report also examines key players, major collaborations, mergers, and acquisitions, trending innovations, and business policies. 

Major Segments of the market: 

The research report includes specific market segments based on region (country), manufacturers, type, and application. Each segment provides information about production and consumption during the forecast period, aiding in the identification of key factors that contribute to market growth. 

Electronic Shelf Label Market Key Segments:

By Product Type
– Segmented E-Paper
– Full-Graphic E-Paper

By Component
– Displays
– Batteries
– Transceiver
– Microprocessors
– Others

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By Display Size
– Less than 3 Inch
– 3 Inch to 7 Inch
– 7 Inch to 10 Inch
– More than 10 Inch

By Communication Technology
– Radio Frequency
– Infrared
– Near Field Communication
– Others

By Store Type
– Hypermarkets
– Supermarkets
– Non-Food Retail Stores
– Specialty Stores
– Others

By Region
– North America
o U.S.
o Mexico
o Canada
– Europe
o Germany
o France
o UK
o Rest of Europe
– Asia-Pacific
o Japan
o China
o South Korea
o Singapore
o Rest of Asia-Pacific
o Latin America
o Middle East & Africa

Questions & Answers Market Research/Analysis Report Contains to your following:

What is the current size of the market and how is it expected to grow in the future?

What are the key drivers influencing market growth?

What are the major challenges or constraints faced by market participants?

What are the emerging trends and opportunities in the market?

Who are the major competitors in the market and what is their market share?

What are the key customer segments and their preferences within the market?

What are the regional or geographic trends and variations within the market?

What are the regulatory and legal factors impacting the market?

What are the technological advancements or innovations shaping the market?

What are the pricing trends and strategies observed in the market?

What are the distribution channels and their effectiveness in reaching the target market?

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Study Objectives:

  • Conduct a SWOT analysis to evaluate global manufacturers’ market competition.
  • Define, describe, and forecast the market based on type, application, and region.
  • Assess global and regional market potential, advantages, opportunities, challenges, constraints, and risks. Identify drivers and barriers to market growth.
  • Recognize high-growth categories for stakeholder analysis. Strategically analyze growth trends and submarket contributions.
  • Examine competitive developments like expansions, agreements, new product launches, and acquisitions.
  • Create detailed growth profiles of key players and assess their expansion strategies.

Research Methodology:

  • Establish research goals, questions, and hypotheses.
  • Outline the research design, approach, data collection methods, and sampling strategy.
  • Detail data collection procedures, including primary and secondary sources, instruments, and data cleaning processes.
  • Explain data analysis methods, encompassing statistical tests and qualitative coding.
  • Address study limitations, biases, sources of error, and data constraints.
  • Consider ethical considerations, including informed consent, participant confidentiality, and minimizing harm.

Report Scope:

  • Offer comprehensive market segmentation and revenue estimates across verticals and regions.
  • Highlight key market drivers, restraints, challenges, and opportunities for stakeholders.
  • Enhance stakeholders’ comprehension of competitors and bolster their business positioning.
  • Incorporate competitor ecosystem, new product development, agreements, and acquisitions in the competitive landscape section.

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