Report Ocean is a comprehensive analysis of the “Mobile Marketing Market” that includes both qualitative and quantitative data. The report covers various regions and provides insights into major industry changes, challenges faced by businesses and competitors, and potential new opportunities in the market. It also includes a SWOT analysis, Porter’s Five Forces model, and a value chain review to help readers understand the industry’s position in the market and the stakeholder positions.
The Global Mobile Marketing Market, currently valued at approximately USD 15.40 billion in 2022, anticipates a compelling growth trajectory with a compounded annual growth rate (CAGR) exceeding 18.30% over the forecast period from 2023 to 2030.
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Mobile marketing, a strategic practice aimed at promoting services and brands to a targeted audience through channels such as SMS (Short Message Service), MMS (Multi-Media Message), and Push Notifications, establishes a direct and personalized connection between businesses and mobile users. The goal is to communicate messages, enhance brand interactions, and engage with the audience in a convenient manner. The driving forces of this market are the escalating number of smartphone users and ongoing technological advancements globally.
According to Statista in 2022, countries such as China and India boast a large number of smartphone users worldwide, with 974 million and 659 million users, respectively. This is especially significant as the Asia Pacific region represents 60% of the world’s total population. Additionally, with approximately 5.16 billion internet users globally in 2023, accounting for more than 64% of the world’s total population, the mobile marketing market experiences substantial growth. However, concerns regarding privacy and technical limitations may pose challenges, while the rise of the digital world and the increasing use of IoT present growth opportunities for the Global Mobile Marketing Market.
Key Regions and Market Players:
The key regions considered for the Global Mobile Marketing Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America has dominated the market, driven by the region’s inclination toward the adoption and implementation of advanced technology. However, the Asia Pacific region emerges as the fastest-growing, being home to approximately 60% of the world’s total population, creating a vast user base that elevates the market.
Major Market Players:
- Urban Airship
- Adobe Inc.
- Braze Inc.
- Oracle Corporation
- Salesforce Inc.
- SAP SE
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Recent Developments News:
- In May 2023, Microsoft and Oracle entered an unusual agreement to rent and share AI servers due to a shortage.
- In April 2023, Microsoft launched its AI tool, Microsoft Designer, in collaboration with OpenAI. The tool leverages Generative Pre-Text Transformer (GPT) technology to add an AI Co-pilot to the Bing search engine.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest in, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below.
- Push Notification
- Mobile Emails
- Quick Response Code
- Retail and E-Commerce
- Travel and Logistics
- Banking, Financial Services and Insurance (BFSI)
- IT and Telecom
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- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Global Mobile Marketing Market Report Scope:
- Historical Data: 2020 – 2021
- Base Year for Estimation: 2022
- Forecast Period: 2023-2030
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Component, Channel, Vertical, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope: Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
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Key Questions Answered by the Report:
- What are the driving factors for market growth?
- What challenges and limitations does the market face?
- What emerging opportunities exist in the market?
- What potential threats and risks could impact the market?
- What is the current market size and growth rate?
- What are the market segments and their sizes?
- Which regions are projected to experience the highest growth and market share?
- What variables affect different geographical areas?
- Who are the major players in the market and their rankings?
- What recent partnerships, launches, expansions, or acquisitions have occurred among the companies profiled?
- What are the comprehensive profiles of the top market players, including business overview, insights, product benchmarking, and SWOT analysis?
- What is the present market outlook, considering recent changes and growth possibilities?
- What are the drivers, obstacles, and restrictions in both developing and emerging regions?
- How does the market analysis utilize Porter’s five forces analysis?
- How does the Value Chain provide insights into market dynamics?
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