Report Ocean is a comprehensive analysis of the “Location Targeted Mobile Advertising Market” that includes both qualitative and quantitative data. The report covers various regions and provides insights into major industry changes, challenges faced by businesses and competitors, and potential new opportunities in the market. It also includes a SWOT analysis, Porter’s Five Forces model, and a value chain review to help readers understand the industry’s position in the market and the stakeholder positions.
The Global Location Targeted Mobile Advertising Market, valued at approximately USD $$ billion in 2022, is poised for robust growth at a thriving rate exceeding 16.87% over the forecast period 2023-2030. This market segment revolves around delivering targeted advertisements to mobile users based on their geographic location, harnessing location data from smartphones and tablets to pinpoint specific audiences near designated locations or points of interest. The market surge is propelled by pivotal factors, including the rapid digitalization across industry verticals and the escalating penetration of Internet & GPS-enabled mobile devices.
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Statista reveals that the global hospitality market, encompassing hotels, tourism, food, and beverage services, was valued at 3486.77 billion dollars in 2020, with an anticipated increase to 4132.5 billion dollars in 2021. Moreover, the worldwide income from travel apps is expected to witness a 17% increase from 2022 to 2023, reaching approximately USD 400 million. The 2020 Digital Trends in Asia Pacific report discloses that over 57% of organizations in the region planned to boost their digital advertising spending in 2020. While advancements in mobile communication and geo-positioning technologies, coupled with the growing influence of social media, create market opportunities, rising awareness regarding safety and security among location tracking consumers presents a challenge to market growth throughout the forecast period of 2023-2030.
Key Regions and Market Players:
The key regions highlighted in the Global Location Targeted Mobile Advertising Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America currently commands the largest global market share, driven by increased smartphone usage and the growth of IoT technology. However, the Asia Pacific region is expected to witness the fastest growth, fueled by the escalating expenditure on goods and services through e-commerce platforms and the cost-effective advertising model.
Major Market Players:
- Google LLC
- Facebook Inc.
- IBM Technology Corporation
- Microsoft Corporation
- Gimbal Inc.
- ThumbVista LLC
- Bluedot Innovation
- Apple Inc.
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In May 2021, GroundTruth announced a strategic collaboration and integration with Yext, an online brand management company. This partnership, utilizing GroundTruth’s proprietary Blueprint mapping technology, enables consumers to manage their Yext platform listings efficiently, targeting specific consumers with personalized offers and advertisements.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also provides detailed information about crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest in, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:
- Hyper-contextual Targeting
By End User Industry:
- Banking, Financial Services, and Insurance
- Travel, Tourism, and Hospitality
- Other End-user Industries
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- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Global Location Targeted Mobile Advertising Market Report Scope:
- Historical Data: 2020 – 2021
- Base Year for Estimation: 2022
- Forecast Period: 2023-2030
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Technology, End User Industry, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope: Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
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Key Questions Answered by the Report:
- What are the driving factors for market growth?
- What challenges and limitations does the market face?
- What emerging opportunities exist in the market?
- What potential threats and risks could impact the market?
- What is the current market size and growth rate?
- What are the market segments and their sizes?
- Which regions are projected to experience the highest growth and market share?
- What variables affect different geographical areas?
- Who are the major players in the market and their rankings?
- What recent partnerships, launches, expansions, or acquisitions have occurred among the companies profiled?
- What are the comprehensive profiles of the top market players, including business overview, insights, product benchmarking, and SWOT analysis?
- What is the present market outlook, considering recent changes and growth possibilities?
- What are the drivers, obstacles, and restrictions in both developing and emerging regions?
- How does the market analysis utilize Porter’s five forces analysis?
- How does the Value Chain provide insights into market dynamics?
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