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Artificial Intelligence In Marketing Market Participant Voices Harnessing the Collective Wisdom in Focus Group Studies | NVIDIA Corporation, Oracle Corporation, Salesforce

Artificial Intelligence In Marketing Market Participant Voices Harnessing the Collective Wisdom in Focus Group Studies | NVIDIA Corporation, Oracle Corporation, Salesforce

Report Ocean is a comprehensive analysis of the “Artificial Intelligence In Marketing Market ”  that includes both qualitative and quantitative data. The report covers various regions and provides insights into major industry changes, challenges faced by businesses and competitors, and potential new opportunities in the market. It also includes a SWOT analysis, Porter’s Five Forces model, and a value chain review to help readers understand the industry’s position in the market and the stakeholder positions.

The Global Artificial Intelligence (AI) In Marketing Market, valued at approximately USD 12.64 billion in 2022, is poised for robust growth, expected to exhibit a healthy growth rate of more than 26.6% over the forecast period from 2023 to 2030. The market involves the application of advanced technologies such as machine learning, natural language processing, and predictive analytics to enhance and automate marketing activities and processes.

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Market Dynamics:

Artificial Intelligence (AI) In Marketing involves the use of machine learning, data analysis, natural language processing, and other AI tools to automate tasks, gain insights from data, personalize marketing campaigns, improve customer targeting, and enhance overall marketing effectiveness. According to NetBase Quid via AI Index Report, Annual global corporate investment in artificial intelligence in 2020 was, USD 125.15 billion and in 2021 was USD 176.47. Further, the increasing investment in digital advertising activities has provided a fertile ground for the integration of AI technologies in marketing. AI’s ability to analyze data, automate processes, and deliver personalized experiences has driven its adoption and growth in the marketing industry. According to Statista, in year 2021 the global spending on digital advertisement stood at USD 522.5 billion which is projected to reach at USD 835.82 billion by year 2026.

Thus rising spending on digital marketing is driving the market growth. Along with that increasing adoption of AI on digital platforms for giving customize experience to customers such as logical suggestion on e-commerce platforms for instance, Google Responsive Search Ads is a text ad format within Google Ads, an online advertising platform by Google. It allows advertisers to create dynamic ads with multiple headlines and descriptions for optimal customization. This feature empowers entrepreneurs to tailor their ads based on location, budget constraints, and other relevant factors.

Thus, increasing investment in AI technology and increasing adoption of AI on digital platforms are. fueling the market growth. In addition to increasing adoption of marketing automation and increasing trend of advanced analytics & predictive modeling in marketing is create lucrative opportunities for the market growth. However, the data privacy and security concerns may hinders the market growth throughout the forecast period of 2023-2030.

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Key Regions:

North America dominated the market in 2022, driven by a robust network of technology companies, startups, research institutions, and venture capital funding. The conducive environment fosters the development and adoption of AI technologies, including in the marketing sector. Asia Pacific is expected to be the fastest-growing region during the forecasted period, owing to rapid technological advancement and increasing business awareness and adoption of AI-powered marketing solutions.

Major Market Players:

Key market players contributing to the growth of the AI in marketing market include Amazon.com, Inc., Baidu, Inc., Google LLC, Intel Corporation, International Business Machines Corporation, Microsoft Corporation, NVIDIA Corporation, Oracle Corporation, Salesforce, Inc., and Twitter, Inc.

Recent Developments News:

  1. February 2023: Bain & Company and OpenAI partnered to help businesses harness the power of AI. The Coca-Cola Company intends to leverage this collaboration to develop personalized advertising content through OpenAI’s ChatGPT and DALL-E platforms.

Objective of the Study:

The study aims to define market sizes of different segments & countries in recent years and forecast values to the coming years. The report incorporates both qualitative and quantitative aspects, analyzing driving factors, challenges, potential opportunities, competitive landscape, and product offerings of key players.

Detailed Segments and Sub-segments:

By Component:

  • Software
  • Services

By Application:

  • Social Media Advertising
  • Search Engine Marketing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
  • Others

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By Technology:

  • Machine Learning
  • Natural Language Processing
  • Computer Vision
  • Others

By End User Industry:

  • BFSI
  • Retail
  • Consumer Goods
  • Media & Entertainment
  • IT & Telecommunications
  • Others

By Region:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • ROE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • RoAPAC
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa

Report Scope:

  • Historical Data: 2020 – 2021
  • Base Year for Estimation: 2022
  • Forecast Period: 2023-2030
  • Report Coverage: Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
  • Segments Covered: Component, Application, Technology, End User Industry, Region
  • Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope: Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

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Advantages of Opting for Our Market Research Report:

Strategic Decision-Making:

Our market research reports provide invaluable insights for strategic decision-making. By analyzing industry trends, market dynamics, and emerging opportunities, businesses can make informed choices that align with their long-term goals and objectives.

Market Understanding:

A comprehensive understanding of the market is crucial for success. Our reports delve deeply into market size, segmentation, and growth drivers, ensuring businesses have a nuanced comprehension of the landscape they operate in, aiding in effective planning and execution.

Competitive Intelligence:

Staying ahead of the competition is paramount. Our reports offer detailed competitive intelligence, highlighting key players, their market share, strategies, and strengths. This enables businesses to identify opportunities for differentiation and develop robust strategies for sustainable growth.

Customer Insights:

Understanding customer behavior is fundamental to success. Our research provides in-depth customer insights, including preferences, buying patterns, and needs. This information is instrumental in tailoring products and services to meet customer expectations and enhance overall satisfaction.

Risk Mitigation:

Every business venture involves risks, and our reports are designed to identify and assess potential risks within the industry. This proactive approach empowers businesses to develop risk mitigation strategies, ensuring resilience in the face of challenges and uncertainties.

Investment and Funding Decisions:

For investors and stakeholders, our reports offer a reliable foundation for investment decisions. Through thorough analysis of market trends and growth projections, we provide essential information to support sound investment and funding choices, maximizing returns on investment.

Validation and Credibility:

Our market research reports undergo rigorous analysis and validation processes, ensuring the credibility of the information presented. Businesses can rely on our reports as trustworthy sources, fostering confidence in decision-making processes and strategic planning.

Long-term Business Planning:

Successful businesses thrive on effective long-term planning. Our reports provide a forward-looking perspective, forecasting industry trends and potential challenges. This foresight is indispensable for crafting robust business plans that stand the test of time and dynamic market conditions.

Key Questions Answered by the Report:

  • What are the driving factors for market growth?
  • What challenges and limitations does the market face?
  • What emerging opportunities exist in the market?
  • What potential threats and risks could impact the market?
  • What is the current market size and growth rate?
  • What are the market segments and their sizes?
  • Which regions are projected to experience the highest growth and market share?
  • What variables affect different geographical areas?
  • Who are the major players in the market and their rankings?
  • What recent partnerships, launches, expansions, or acquisitions have occurred among the companies profiled?
  • What are the comprehensive profiles of the top market players, including business overview, insights, product benchmarking, and SWOT analysis?
  • What is the present market outlook, considering recent changes and growth possibilities?
  • What are the drivers, obstacles, and restrictions in both developing and emerging regions?
  • How does the market analysis utilize Porter’s five forces analysis?
  • How does the Value Chain provide insights into market dynamics?

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About Report Ocean:

Report Ocean stands as a preeminent provider of market research reports within the industry. Renowned globally, we are acclaimed for delivering insightful and informative research reports. Our commitment lies in furnishing clients with a comprehensive blend of both quantitative and qualitative research outcomes. As an integral component of our expansive global network and thorough industry coverage, we offer an in-depth reservoir of knowledge that empowers strategic and well-informed business decisions. Our approach integrates cutting-edge technology, advanced analysis tools, and our proprietary research models, all underpinned by years of expertise. This synergy allows us to craft essential details and facts that consistently surpass expectations.

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