The newest analysis of the India Point of Sale Terminal Market Report 2023 by Report Ocean focuses on a number of market-related topics, such as its characteristics, size and growth, segmentation, regional and national breakdowns, competitive environment, market shares, trends, and strategies. It also contains the COVID-19 Outbreak Impact and echoes of the past occurrences. According to regions and market categories, the analysis presents a list of predicted prospects, sales, and revenues. In addition, it covers additional subjects like manufacturing cost analysis, industrial chains, etc. Ask for Free Sample Request
Key Market Features:
Significant factors including revenue, capacity, price, rate, production rate, gross production, capacity utilization, consumption, cost, CAGR, import/export, supply/demand, market share, and gross margin are all evaluated in the study. Additionally, it provides a complete analysis of the relevant market segments and sub-segments, as well as the most crucial market dynamics and their most recent changes.
The PoS terminal market in India was valued at INR 27.47 Billion in 2020. It is expected to expand at a compound annual growth rate (CAGR) of 13.29% between 2021 and 2025. It may reach a value of INR 50.01 Billion by 2025.
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Point of sale terminals or PoS terminals are electronic appliances that are used at retail points to conduct card payments. PoS terminals are mostly used by the retail, e-commerce, hospitality, entertainment, warehouse, and healthcare sectors. As of 2020, the retail and e-commerce sectors were the leading adopters of PoS solutions in India. Together, they occupied around 40.10% of the total PoS terminal market in terms of market revenue.
Market insights:
The increase in the usage of near-field communicative devices, preference for contactless payment, and demand for e-commerce activities might influence the growth of the India PoS terminal market. Expansion of the market can also be attributed to the initiatives undertaken by the Government of India (GoI) to promote digital payment and thus cashless economy in the country. Some of such policies implemented by the government include demonetization, Jan Dhan Yojana, and the establishment of micro ATMs nationally. Moreover, technological advancements and the increasing adoption of new technologies, such as e-wallets and mobile wallets are also leading to a revolution in the market. However, the lack of the availability of adequate PoS terminals in the market hinders the further market growth. Alongside, high installation charges and maintenance costs, as well as security concerns regarding theft disrupt the stable growth in the market.
Some of the prominent players operating in the market are ePaisa Services Private Limited, Ezetap Mobile Solutions Private Limited, and MobiSwipe Technologies Private Limited.
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COVID-19 impact analysis:
The pandemic, followed by a long-term nationwide lockdown, had an adverse impact on the PoS terminal market in India. In the short run, the PoS terminal market in India experienced a downfall in its market value. The primary reasons behind market disruption were the closure of retail stores for a considerable duration and the existing financial stress in the market, which led to a fall in peoples purchasing power. Implementing stringent import restrictions caused a shortage in the supply of new PoS machines. They were essential since retail units were shifting to contactless methods of payment. Old and faulty devices were being removed or replaced. However, at present, due to the fear of social contacting and gathering, people are preferring cashless and contactless methods of payment. With the growing market for digital payments over the coming years, the PoS terminal market in India is also likely to expand multifold.
Companies covered
ePaisa Services Private Limited
Ezetap Mobile Solutions Private Limited
MobiSwipe Technologies Private Limited
Mswipe Technologies Private Limited
Pine Labs Finance Private Limited
Ingenico International India Private Limited
PAX Technologies Private Limited
PayU Payments Private Limited
Verifone India Sales Private Limited
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Our analysis distinguishes out in addition to the general estimates because it includes carefully considered factors such as the COVID-19 containment status, the recovery of the end-use market, and the recovery timescale for 2020/ 2021.
Geographical Breakdown:
The geographical portion of the study analyzes the market based on regional and national breakdowns, providing reliable information on past and future growth as well as size estimates. For every region, the impacts and anticipated course of COVID-19 recovery are mentioned. To help readers understand current trends and aid in decision-making, the research provides an outlook on emerging market trends and the factors driving the growth of the region.
Why to Choose Our Report?
- Our expertly written study provides succinct solutions and identifies the fantastic chances for investors to make new investments.
- Additionally, it provides superior market plan trajectories and a thorough examination of the infrastructures, possibilities, and constraints that currently face the industry.
- This study offers details regarding end-consumer target groups and their prospective operating volumes, together with the potential locations and sectors to target and the advantages and constraints of participating in the market, in order to assist businesses in developing better strategies.
- Any market’s strong growth is a result of its motivating factors, obstacles, key vendors, important industry trends, etc., all of which are in-depthly discussed in our analysis.
- Additionally, it leads readers through segmentation analysis based on several factors, like product type, application, end consumers, etc. A SWOT analysis of each player is also included in the study, along with information on their product lines, production, value, capacity, etc.
- The study includes information about import and export, significant players, production, and income based on regional markets in a separate part. The research includes details on significant manufacturers, significant market segments, the range of products, years taken into account, and study objectives.
- In addition, the study’s effective SWOT analysis can be used to determine the data’s accuracy.
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