According to a new study published by Report Ocean Market Research the probiotics market is anticipated to reach over USD 77,240 million by 2026. In 2017, the functional food and beverage segment dominated the global market, in terms of revenue. Asia-Pacific is expected to be the leading contributor to the global market revenue during the forecast period.
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A significant increase in disposable income, changing lifestyles, and initiatives by market players to promote natural products drive the growth of this market. The health benefits offered by probiotics such as enhanced digestion, stronger immune system, healthier skin, decreased chances of cold and flu have increased its demand significantly over the years. Other factors supporting market growth include increasing awareness regarding use of probiotics in food products and beverages, and research and development for advancement. Increasing demand from developing nations is expected provide numerous growth opportunities to the market players during the forecast period.
Improvement in lifestyle and increasing disposable income, especially in the developing countries of Asia-Pacific fuels the demand for probiotics market. Factors such as increase in per capita income and changes in consumer behavior are expected to accelerate the adoption of probiotics in the coming years. Consumers are increasingly becoming aware regarding their health and taking preventive health measures, thereby promoting the adoption of probiotics.
Asia-Pacific generated the highest revenue in the market in 2017, and is expected to lead the global market throughout the forecast period. The rising geriatric population in the region, and increasing disposable income drive the market growth. The increasing demand of health products in the region along with increasing awareness regarding benefits of probiotics further support market growth. The increasing demand of probiotics for animal feed and growing demand for healthy livestock is expected to accelerate the adoption of probiotics during the forecast period.
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The different sources of probiotics include bacteria, and yeast. In 2017, the bacteria segment accounted for the highest market share. Use of healthy bacteria offers benefits such as enhanced immunity, prevention of diarrhea and irritable bowel syndrome, reduced chances of cold and flu, and increased lactase production among others. Growing awareness and extensive research and development for further development are expected to support market growth during the forecast period.
The well-known companies profiled in the report include Danone, Yakult Honsha Co., Ltd., Nestle S.A., Lifeway Foods, Inc., Ganeden, Inc., Probi AB, BioGaia AB, Danisco A/S, Nebraska Cultures, Lallemand Inc., General Mills, Inc., and I-Health Inc. among others. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.
The report aims to provide answers to the following key questions:
Target Market:
Who is your target audience?
What are their demographic characteristics (age, gender, location, income, etc.)?
What are their needs and preferences?
Are there any emerging trends or changes in their behavior?
Competitors:
Who are your main competitors?
What products or services do they offer?
What are their strengths and weaknesses?
How do you differentiate yourself from them?
Product/Service:
What are the features and benefits of your product/service?
How does it meet the needs of your target market?
What is the unique selling proposition (USP) of your offering?
What improvements or modifications would customers like to see?
Distribution Channels:
How do customers prefer to purchase similar products/services?
What distribution channels are most effective for reaching your target market?
Are there any untapped distribution channels that could be explored?
How do customers feel about online purchasing and delivery options?
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Marketing and Advertising:
What are the most effective marketing channels to reach your target audience?
What messages and visuals resonate with your target market?
Are there any specific marketing campaigns or strategies that have been successful in your industry?
How do customers perceive your brand and its reputation?
Customer Satisfaction:
How satisfied are your current customers with your product/service?
What are the factors that drive customer satisfaction or dissatisfaction?
Are there any unmet needs or pain points that your offering could address?
How likely are customers to recommend your product/service to others?
Market Size and Growth:
How large is your target market and what is its growth potential?
Are there any market segments that are underserved or have significant growth opportunities?
What are the barriers to entry for new competitors in the market?
Are there any external factors that could impact the market in the future (regulations, technology advancements, economic changes, etc.)?
Reasons to Buy This Report
(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.
(B) The report offers comprehensive analysis of Probiotics market revenues on a global, regional, and country level, projecting trends until 2030. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.
(C) The research includes segmentation of the Probiotics market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.
(D) Analysis of the Probiotics market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.
(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.
(F) The study helps evaluate Probiotics business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.
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