Report Ocean has released a research study titled “Cloud OSS BSS Market 2023 Forecast to 2032 Analysis by Market Trends.” This study offers precise economic forecasts, global assessments, and country-level insights. It provides a comprehensive view of the competitive market and includes an in-depth supply chain analysis to identify significant industry changes. The study explores the current market status, anticipated future growth, technological advancements, investment opportunities, market economics, and financial data. It thoroughly examines the market and offers insights based on a SWOT analysis of the industry.
The Cloud OSS (Operational Support Systems) and BSS (Business Support Systems) built on micro applications offers the necessary agility to create innovative, personalized customer experiences that would result in higher customer retention and improve revenues. BSS primarily covers order capture, Customer Relationship Management and Telecommunications billing activities whereas OSS covers Order Management, Network Inventory Management and Network Operations activities.
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The rising adoption of cloud-based services and increasing demand for convenient & efficient billing system as well as strategic initiatives from leading market players are factors that are accelerating the global market demand. For instance, according to Statista – in 2019, revenue in cloud services market worldwide was estimated at USD 152.11 billion, and the market further increased to USD 172.11 billion in 2021. Furthermore, leading market players are working towards strategic initiatives such as new product launches and partnerships to leverage the increasing adoption of Cloud OSS and BSS Systems. For instance, in March 2020, Massachusetts, USA based Netcracker entered in a strategic partnership with Google Cloud. Under this agreement the company would deploy its entire Digital BSS/OSS and Orchestration stack on Google Cloud. This move would enable telecommunication companies to scale and purchase mission-critical IT applications on demand, with access to Google Cloud resources, reducing the total cost of ownership. Moreover, in August 2021, India based STL launched new Cloud-Native OSS/BSS Solution Powered by Microsoft Azure for telecom service providers. Also, growing emergence of 5G technologies worldwide and rising advancements in cloud technologies are anticipated to act as a catalyzing factor for the market demand during the forecast period
Major market players included in this report are:
Telefonaktiebolaget LM Ericsson
Huawei Technologies Co., Ltd.
HEWLETT PACKARD ENTERPRISE COMPANY
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A deep analysis of the Cloud OSS BSS (Operational Support Systems and Business Support Systems) Market within the telecommunications and IT industry can be summarized in 10 key points:
- Market Definition: The Cloud OSS BSS Market involves the adoption of cloud-based solutions for operational and business support systems in the telecommunications industry. These systems facilitate the management of network operations, customer support, billing, and other critical functions.
- Convergence: Cloud OSS BSS systems converge operational and business support functions, creating a unified ecosystem that streamlines operations, enhances customer experiences, and reduces costs.
- Market Growth: The market is experiencing robust growth due to the increasing demand for agile and scalable solutions as telecom providers transition to 5G networks and expand their service offerings.
- Operational Support Systems (OSS): OSS components include network management, service provisioning, fault management, and performance monitoring. Cloud-based OSS solutions provide real-time insights and automation capabilities, improving network efficiency.
- Business Support Systems (BSS): BSS encompasses customer management, billing, revenue assurance, and service fulfillment. Cloud BSS solutions enable telecom companies to offer personalized services and flexible billing options.
- Digital Transformation: Cloud OSS BSS is central to the digital transformation of the telecommunications sector, enabling the delivery of advanced services, IoT connectivity, and the management of complex networks.
- Market Players: Major players in the Cloud OSS BSS Market include traditional telecom software vendors like Ericsson and Nokia, as well as cloud providers such as AWS, Microsoft Azure, and Google Cloud, which offer cloud-based OSS BSS solutions.
- Scalability and Flexibility: Cloud-based solutions offer scalability and flexibility, allowing telecom operators to adapt quickly to changing market conditions, add new services, and accommodate increasing customer demands.
- Integration and Data Analytics: Integration with analytics and artificial intelligence (AI) is a growing trend, enabling predictive maintenance, fraud detection, and personalized service recommendations.
- Future Prospects: The Cloud OSS BSS Market is set to expand further as telecom operators continue their digital transformation journeys and embrace cloud solutions to improve agility, reduce operational costs, and deliver enhanced customer experiences.
The detailed segments and sub-segment of the market are explained below:
By Enterprise Size
By Cloud Type
By End Use Industry
IT and Telecom
Media and Entertainment
Retail and E Commerce
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Rest of the World
Table of Contents:
- Executive Summary
- Market Overview
- Market Analysis
- Market Size and Forecast
- Market Trends
- Market Dynamics
- Market Segmentation
- Competitive Landscape
- Competitive Scenario
- Key Players
- Regional Analysis
- Regional Market Overview
- Market Size and Forecast by Region
- Product/Service Analysis
- Product/Service Overview
- Market Size and Forecast by Product/Service
- End-User Analysis
- End-User Overview
- Market Size and Forecast by End-User
- Industry Structure
- Key Findings and Recommendations
Market Research Objective:
To assess market size and growth potential:
- The objective is to determine the current market size, estimate its growth rate, and identify potential opportunities for market expansion.
To understand customer preferences and behavior:
- The objective is to gain insights into customer needs, preferences, buying behaviors, and decision-making processes to develop effective marketing strategies and product offerings.
To evaluate market competition:
- The objective is to assess the competitive landscape, identify key competitors, analyze their market share, strengths, weaknesses, and strategies to formulate a competitive positioning.
To explore new market segments:
- The objective is to identify and understand untapped or emerging market segments, assess their potential demand, and evaluate the feasibility of targeting these segments.
To assess brand perception and awareness:
- The objective is to measure brand awareness, perception, and loyalty among customers and target audiences to gauge the effectiveness of branding and marketing efforts.
To evaluate product or service satisfaction:
- The objective is to gather feedback from customers regarding their satisfaction levels with a specific product or service, identify areas for improvement, and enhance customer experience.
To analyze market trends and industry dynamics:
- The objective is to identify and analyze market trends, technological advancements, regulatory changes, and other factors influencing the industry’s dynamics to inform strategic decision-making.
To explore market entry opportunities:
- The objective is to identify potential markets for expansion, assess their attractiveness, understand entry barriers, and evaluate the feasibility of entering new markets.
To conduct market segmentation and targeting:
- The objective is to segment the market based on demographics, psychographics, or other relevant factors and develop targeted marketing strategies for each segment.
To assess pricing strategies:
- The objective is to evaluate pricing strategies in the market, analyze price sensitivity among customers, and identify optimal pricing levels for products or services.
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