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Burger King Taiwan launches bunless burgers for Mid-Autumn Festival

Eatery calls on consumers to 'shed the starch burden and go all-in with meat'

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Burger King's bunless burgers. (Burger King Taiwan image)

Burger King's bunless burgers. (Burger King Taiwan image)

TAIPEI (Taiwan News) — To coincide with Mid-Autumn Festival feasts, Burger King Taiwan has unveiled four bunless burgers for a limited time.

To cash in on Taiwan's Mid-Autumn Festival barbecue craze, Burger King Taiwan on Sept. 20 said that from Sept. 21 to Oct. 10 it would feature four new bunless burgers. The sandwiches include the Bunless Double Beef, Bunless Quad Beef, Bunless Double Chicken, and Bunless Chicken Crisp.

In its advertisement for the new burgers, it used slogans such as "Mid-Autumn meat beatdown," "Going without bread is the craze," and "No meat, no fun" and called on consumers to "shed the starch burden and go all-in with meat."

The eatery said, "Whether it's a fire-grilled beef patty sandwich or a crispy fried chicken patty sandwich, paired with seasonal vegetables and cheese, it's so satisfying and delicious, and you can eat to your heart's content!"

Traditionally, Taiwanese celebrate the Mid-Autumn Festival by eating moon cakes and pomelos. However, in recent decades barbecuing on sidewalks and in parks has become widely popular across the country.

Reports of Taiwanese grilling meat in scenic areas began to surface in the late 1970s, but in 1986 Wan Ja Shan Brewery added fuel to the fire with TV commercials for its barbecue sauce, reported the American Chamber of Commerce in Taiwan. The campaign is well known for its slogan, "When one family grills meats, 10,000 families enjoy the aroma."

The burgers are availabe at most of the fastfood chain's restaurants from 10:30 a.m. until 30 minutes before closing. However, some branches do not offer the burgers and availability at each store will depend on supply.

Burger King Taiwan launches bunless burgers for Mid-Autumn Festival
Burger King advertisment for its bunless burgers. (Burger King Taiwan image)