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Feminine Hygiene Products Market, Industry Growth, Revenue and Outlook to 2030

Regardless of a company’s size or income, the most recent research report from Quadintel offers a thorough analysis of the global Feminine Hygiene Products Market for the years 2023–2030.

The global market report provides statistics and information on the evolution of the investment structure, technological advancements, industry trends and developments, market players’ capabilities, and in-depth details on the major market players. The analysis also includes a summary of the global market strategies that have been implemented in light of the industry’s present and future conditions.

An overview of the Feminine Hygiene Products Market, the current state of the industry, market trends, significant market participants, product type, application, and geography are provided at the beginning of the study. It also covers how COVID-19 has affected market participants, end-user industries, future predictions, growth potential, and worldwide market trends.

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The Global Feminine Hygiene Products Market is forecasted to expand at a CAGR of 6.8%, and will reach a value of USD 52 Bn by 2023, from USD 37.4 Bn in 2018.

The feminine hygiene products market, which comprises sanitary pads, tampons, menstrual cups, and vaginal health products, constitutes a significant share of the personal hygiene products market across the world. Increasing awareness about intimate hygiene among women, combined with preference for sanitary products, creates a huge demand for feminine hygiene products.

Segmentation based on product type
Based on product type, sanitary pads had the highest market share (55.1%) in 2018, owing to strong consumer awareness about the harmful effects of using unhygienic products during menstruation. Sanitary pads are the most common sanitary protection product across all the geographies and are available in a variety of sizes, shapes, and absorption levels. In countries like India, China, Kenya, Australia, Ireland, Canada and New Zealand, sanitary pads are preferred over other menstrual hygiene products. It is followed by tampons, which had a market share of 7.0% in 2018, since they are convenient to use and are popular in the western region. Menstrual cups and other hygiene products together account for a total market share of nearly 38% of the global feminine hygiene products market in 2018, and are expected to show moderate growth during the forecasted period.

Segmentation based on distribution channel
Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores, retail pharmacies, and e-commerce. The e-commerce and retail pharmacies segment is expected to witness the highest growth in terms of value among all the distribution channels. The specialty stores segment is expected to be another lucrative segment over the forecast period, since they offer a wide range of products under one roof. This segment demonstrated significant market share of nearly 23% in terms of revenue in 2018. These stores offer discounts and other benefits, which aid the growth of the feminine hygiene products market.

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Companies covered

  • Kimberly-Clark Corporation
  • The Procter & Gamble Company
  • Unicharm Corporation
  • Johnson & Johnson
  • Edgewell Personal Care
  • Hengan International
  • Kao Corporation
  • Lola
  • Loonlab
  • First Step Digital

Regional insights
Asia-Pacific is the leading feminine hygiene products market, and accounted for a share of approximately 34.2% of the global market in 2018. The retail business in Asia-Pacific is witnessing change and consumers are following global trends. In addition, increase in disposable income enable women to choose from a variety of cleanliness and sanitary solutions. Aggressive marketing strategies, to raise awareness and drive sales, have contributed to regional growth. Europe, with the presence of dominant players, high awareness, and a variety of feminine hygiene products market, is anticipated to expand at the highest CAGR (7.1%) during the 2018-2023 period. The feminine hygiene products market for the rest of the world (Latin America, Middle East and Africa), though still at nascent stages, will also experience high growth.

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Report Include:

  • Market Behavior/ Level of Risk and Opportunity
  • End Industry Behavior/ Opportunity Assessment
  • Expected Industry Recovery Timeline

Key Market Features in Global Market: The report assessed key market features, including revenue, capacity, price, capacity utilization rate, production rate, gross, production, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. The study also offers a thorough analysis of the most important market factors and their most recent developments, as well as pertinent market segments and sub-segments.

In this report, the following important queries are addressed:

  • What is the Global market’s sales value, production value, consumption value, import, and export (including North America, Europe, Asia-Pacific, South America, Middle East, and Africa)?
  • Who are the major manufacturers in this sector on a global scale? How are their capacity, production, sales, pricing, cost, gross, and revenue operating?
  • What are the vendors’ market prospects and risks in the international industry?
  • Which product types, end users, or applications might be looking for additional growth prospects? What is each type’s and application’s market share?
  • What specific strategies and limitations are keeping the market in check?
  • What is the various marketing, sales, and distribution channels in the international market?
  • What are the upstream raw materials, as well as the manufacturing machinery?
  • What are the market opportunities, market risk, and market overview of this industry?

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