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Taiwanese organizations in Los Angeles present booth at book festival

Organizations promote Taiwanese culture through literature at Los Angels Times Festival of Books

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Visitors gather at the Taiwan booth of the Los Angeles Times Festival of Books. (Facebook, Taiwan Academy in Los Angeles photo)

Visitors gather at the Taiwan booth of the Los Angeles Times Festival of Books. (Facebook, Taiwan Academy in Los Angeles photo)

TAIPEI (Taiwan News) — Several organizations, including the foreign offices of Taiwanese governmental departments, teamed up to promote Taiwan's culture and literature at the Los Angeles Times Festival of Books last weekend (April 23 and 24).

CNA reported that the Tourism Bureau's Los Angeles office, which participates in the event every year, was joined by the Ministry of Culture’s Taiwan Academy, the Overseas Community Affairs Council (OCAC), and the San Marino Chinese School. The head of the office, Brad Shih (施照輝), said the Los Angeles Times Festival of Books is a great place to promote Taiwan as it is one of the biggest cultural events in the city, featuring not only book-related booths but also those dedicated to tourism, gardening, and food.

Shih added that after being under so much stress during the COVID-19 pandemic, many Americans yearn to be able to travel, and travel agencies have taken advantage of the event to promote Taiwan as a destination.

Taiwanese organizations in Los Angeles present booth at book festival
(Taiwan Academy in Los Angeles photo)

The Taiwan Academy presented seven literary works under the theme “Literature and Migration: Flowing Across Words,” and gave away free books to visitors who posed with the event’s key visual: a whale in the shape of Taiwan's main island carrying books on its back. According to the Taiwan Academy, the whale “flows and swims across the ocean and mountains to reveal the vividness and fantasy of Taiwanese literature.”

Meanwhile, the OCAC presented a Formosan black bear mascot at the event, drawing the attention of many children and their families. The San Marino Chinese School introduced visitors to its new Taiwan Mandarin Learning Center and hosted papercutting activities to share the traditional art form.

The Los Angeles Times Festival of Books, held on the University of Southern California campus, was established in 1996. The free event attracts approximately 150,000 visitors each year, making it one of the U.S.’ largest literary fairs.

Taiwanese organizations in Los Angeles present booth at book festival
Visitors try their hand at papercutting at Taiwan booth. (CNA photo)

Taiwanese organizations in Los Angeles present booth at book festival
Taiwan booth spotlights seven literary works at Los Angeles Times Festival of Books. (Taiwan Academy in Los Angeles photo)