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Heineken Taiwan pop-up museum features immersive experience

Have a daytime drink in the Heineken pop-up museum

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The Heineken exhibition begins on April 14. (Heineken photo)

The Heineken exhibition begins on April 14. (Heineken photo)

TAIPEI (Taiwan News) — A new Heineken pop-up museum will reveal the history of the 150-year-old company starting Thursday (April 14) at Huashan 1914 Creative Park, and visitors can finish with a free beer.

Heineken Taiwan will host a four-day exhibition titled “Star Brewing” that features a replica of the signature metallic wine barrel previously showcased in the Heineken museum in the Netherlands. Additionally, the exhibition begins with the key events and history of Heineken and looks back to 1873, when the brand was founded by Gerard Heineken in Amsterdam.

Visitors will experience an immersive tunnel built with wheat and view two screens showing the wheat, hops, and water Heineken uses to produce beer.

After passing through the tunnel, participants will encounter the aforementioned wine barrel replica followed by a “ball pool” that brings to life the fermentation process. According to the company, the secret to producing quality beer is hidden in the ball pool-like horizontal brewing tank, which contains the unique A-yeast and undergoes 28 days of fermentation.

Heineken has been developing in Taiwan for over 20 years and is dedicated to creating good moments for people to gather together, General Manager Michael Chin said. The company also work hard to innovate and launch new products, such as non-alcoholic beer and Heineken silver.

Entry to the exhibition is free, and a free kettle of beer is available for those who book in advance. For more information, visit the Heineken Taiwan Facebook page.

Heineken Taiwan pop-up museum features immersive experience
(Heineken photo)

Heineken Taiwan pop-up museum features immersive experience
(Heineken photo)

Heineken Taiwan pop-up museum features immersive experience
(Heineken photo)