Internet giant Google Inc. said Thursday it has established a Southeast Asian office in the city-state of Singapore to promote regional sales.
The office will serve the company's advertisers and customers in the region, said Richard Kimber, Google Southeast Asia's managing director of sales and operations, at a briefing.
Internet activity in Southeast Asia is growing rapidly with developments in broadband access and e-commerce, the company said.
"We see the Singapore environment as being very conducive to business like Google and in particular as information technology is such an important part of the government's infrastructure," Kimber told reporters.
Google did not say how much it was investing in the office, but Lori Sobel, head of sales at the Singapore office, said the company had hired "several dozens" of people and were actively recruiting more from the region.
Kimber also said the Mountain View, California-based company intended to set up a research and engineering center in Singapore, which could open by the end of this year.
Kimber said that Google will be looking to develop its mobile services to tap on the strong growth of mobile phone sales and subscription in the region.
The company earlier this year announced agreements with handset makers such as LG Electronics Inc. and Samsung Electronics Co. to offer Google's products on some models.