The Maytag Repairman is back, and he's still trying to find some work to do.
The first of three television commercials featuring the newest actor to play the perpetually idle appliance service technician started airing nationally Tuesday, Whirlpool Corp. said.
The Benton Harbor-based company announced last month that after a nationwide search, it had chosen Clay Jackson, a real estate agent from Richmond, Va., from among more than 1,500 applicants to portray the next Maytag Repairman in a major new advertising campaign.
Jackson is the fourth actor to play the character since the first Maytag Repairman commercials aired in 1967. He is portrayed as always being lonely and without any work to do because of the presumed dependability of Maytag appliances.
This time around, instead of sitting in his shop and waiting in vain for the telephone to ring, the character will go out and search for other things that need fixing, Whirlpool said in a news release.
Whirlpool acquired Newton, Iowa-based Maytag Corp. in March 2006 in a deal valued at about $1.79 billion, or $2.6 billion including the assumption of its former rival's debt.
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